This complimentary program has been designed with you in mind, our wine industry and hospitality friends.

As someone working in the wine business, or in our wine country lodging properties, we’d love for you to know all about the Wine Road: who we are, what we do, and how we came to be.
You will also be learning about the region, our beautiful slice of Sonoma County that you will be able to share with visitors to the area.

How to Become a Wine Road Ambassador

1. Read the Study Guide
2. Watch the Video
3. Take the Quiz

4. Viola! You are now a Wine Road Ambassador!

Once you pass the test you will be a Wine Road Ambassador! We’ll send you your very own, incredibly stylish Ambassador pin. Wear It and Share It (on social).

DETAILS HERE: WineRoad.com/WineRoadAmbassador 

We mailed invoices, but we also sent an online invoice via Square, so you can pay however it works best for you. A winery assessment is $900, a lodgings assessment is $500. Form is also HERE

If you need to make arrangements for a partial payment, we're happy to work that out, just email beth@wineroad.com

Tickets launched last Thursday = we have now sold 20 tickets.

Debbie sent all participating wineries a toolkit last week, so you can share on social and help promote this event.

 32 Wineries  /  $50 per person  / Goal to sell 300 tickets

This is a very casual tasting event - no wristbands, glasses or RSVP lists - everyone will have their ticket on their phone and they will all be "walk-in" tasters.

Questions:  Debbie@wineroad.com

Sign-Up is now done for this event.

Debbie is working on the program and getting the wineries all listed online.

Tickets go on sale Aug. 31 (30th for Insiders).

Our goal is to sell 2000 tickets.  Questions ??? contact our Event Manager Debbie Osborn

A couple of weeks ago (basketball legend) Lebron Jame's 18 year old son suffered cardiac arrest. All news outlets reported - he survived because there was a defibrillator on hand, therefore he received immediate help.

With that in mind, it's time to consider getting your team Red Cross certified. Get a ZOLL Defibrillator set up on your property and be prepared in case of an emergency.

Ron Rubin continues his quest to have this life saving equipment and training in every winery in Sonoma County.

Think of it as part of your sustainability program. Taking care of your employees and your guests.

Thus far 330 wineries have taken advantage of this amazing offer. We'd love to see more of our members on that list. The ZOLL Defibrillator is provided to your winery at NO cost.   FREE

Information here: Trained for Saving Lives      Follow up with Ron Rubin for more details.

If you’re interested in pouring at or donating for this event, please contact Rebecca Germolus at Rebecca@MaximumValueMarketing.com or 707-537-1419. Rebecca, our Wine Road blogger, is the volunteer coordinator of winery participation for this fundraiser. Rebecca can email you details on the event and sign up forms

To learn more about the work of Inspired Spaces Foundation, here’s a recent Press Democrat article on the foundation: https://www.pressdemocrat.com/article/news/santa-rosa-design-firm-helps-formerly-homeless-individuals-turn-their-new-h/

Go forth and taste some wine...currently, EIGHT WINERIES are signed up to host you for a tasting!  You can share your referral cards, learn about your neighboring wineries and make some new connections.

Make it happen, sign-up to go tasting.

Bring a bottle for your host (not required, but oh so nice) and if you have referral cards, bring enough to share a stack with everyone at the tasting, then SHARE your experience on social, tag @thewineroad and #sipsonoma

Sign-Up here to TASTE or to HOST

We headed to Google in SF two weeks ago, to showcase Alexander Valley. 

TOMORROW we're heading back with wineries from the Russian River.

The Winegrowers of Dry Creek have made a couple of trips also, showcasing their members.

We hope to work with the Google event planners to bring some of their corporate "outings" up to our members.