If you're like most of your fellow marketers, you are super excited about Facebook Live (as you should be). But before you dive in, you'll need to take the time to learn a lot of its little nuances if you want to get the most out of the platform. This HubSpot guide offers tricks that can make a major difference in how Facebook Live performs.

Facebook Live is still pretty new on the scene, and so far, it looks like it will afford great visibility for early-adopting brands. The challenge, of course, is how to use that visability to your advantage. Check out Econsultancy's list of 10 examples of brands paving the way for smart marketing with their broadcasts.

See how one brand, Monsanto, used Facebook Live to create videos for American farmers during growing season in this case study from Convince & Convert. Even if you aren't in the agriculture industry, you'll learn a great deal about launching a successful broadcast from start to finish.