Standout ideas are tough to come by, and when you get a great one you have to grab on with both hands and squeeze as much value out of it as you can. Rather than thinking up 15 different ideas, get in the habit of repurposing one idea 15 ways. In this post, SnapApp breaks down three kinds of repurposing: atomization, aggregation, and amplification.

This infographic from MarketingProfs explains why atomizing your content brings a greater value to your audience, as well as how to do it effectively with some simple tactics and easy-to-use tools.

Content atomization isn't an option for your content strategy – it's a necessity. Convince & Convert explains three reasons why and follows up with this list of 49 ways to atomize your content marketing. How many of these have you tried?