College of Hospitality, Retail and Sport Management | November 2024
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Join us on Jan. 22, 2025, at the Capstone Conference Center for an exciting AI Symposium featuring industry leaders across sport, entertainment, hospitality, tourism and retail! Don't miss out on a day packed with presentations, networking opportunities and interactive workshops on the future of AI in teaching and business applications.
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Welcome to the November 2024 edition of our AI and Innovation Newsletter! This month, we bring you the latest updates in AI, highlight exciting projects from our staff and faculty, and share useful resources to help you integrate AI into your work. Remember, the full AI newsletter is available quarterly, but be sure to check the AI section of the internal newsletter each month for updates.
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Dean’s Innovation Fund — Spring 2025 Applications: Jan. 27 – Feb. 7 [Read More]
- Fall 2024 Recipients:
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Kun Chang & Khalid Ballouli — Leveraging Artificial Intelligence Based Machine Learning to Predict Esports Event Attendance Using Fan Profile Data
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Jung-Hwan Kim — AI-Driven Retail Strategies: Enhancing Curriculum and Generating Innovative Research Ideas
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BoodleBox AI at HRSM — Now available to all HRSM faculty and staff for research streamlining, project collaboration, and AI applications in Hospitality, Retail and Sport Management. [Get Started]
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Teaching with AI Course Free course available exclusively for USC Columbia full-time faculty. Enhance your teaching with AI integration. [Sign Up]
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| Tammy Macek, M.S.Ed., M.A.
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Learning Experience Designer
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Tammy Macek recently shared HRSM's AI initiatives at the prestigious POD Network 49th Annual Conference in Chicago over Nov. 11-14. Her presentation, "Evolving Partnerships: AI's Role in Enhancing Academic Collaboration and Communication," highlighted:
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HRSM's innovative approach to AI integration
- Best practices for faculty and staff development
- Preview of upcoming AI Symposium (January 2025)
- Collaborative learning strategies through AI communities
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Undergraduate Director and Instructor, Department of Retailing
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"In my graduate course, we integrated AI tools like Boodle and @claude35 Sonnet to significantly enhance and streamline the literature review process for student research papers. By leveraging AI, we aimed to reduce the time students spend on research while increasing the depth and quality of their analyses. Here’s how we did it:
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Automated Literature Search — Leveraging AI to quickly identify relevant research papers and sources, allowing students to uncover connections between peer-reviewed studies and related fields.
- Text Summarization — Utilizing AI to generate concise summaries, making it easier for students to extract the main points from dense academic texts.
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Content Categorization — Helping students efficiently organize their literature reviews by categorizing key themes and topics.
- Trend Analysis — Analyzing publications and keywords to identify emerging trends, which enabled students to position their research within current academic conversations.
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By incorporating these AI-driven techniques, students were able to enhance their literature reviews, focus on critical analysis, and gain deeper insights into their research areas."
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Watch a video from Drew Martin on Collaborative Teaching with Boodlebox.AI
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Creating Prompts That Generate Prompts — Professor Ethan Mollick, author of Co-Intelligence, offers insights on how teachers can develop reusable AI prompts to streamline tasks. These "prompt blueprints" can be customized to fit various teaching scenarios, saving time and enhancing efficiency. Read more on Harvard's Inspiring Minds
- Using AI to Enhance LinkedIn and Networking — Discover how to leverage AI to boost your LinkedIn profile and network effectively. This guide shows practical ways to optimize your presence, making networking more efficient. Check out the detailed Canva guide
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ACADEMIC INTEGRITY AND ATTRIBUTION
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Use of AI beyond the brainstorm of ideas should include citations and references. When showing or presenting images or other content you generated using an AI-tool, cite that image or content following the APA style guide. Submitting AI-generated work as your own without proper attribution is a violation of academic integrity policies. Properly cite AI contributions in your work as follows:
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| AI Trivia: AI Learning from Mistakes: Modern AI systems use a method called reinforcement learning, where they improve their performance by learning from mistakes, much like humans do after repeated trials.
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STUDENT PERSPECTIVES: AI IN HIGHER EDUCATION
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A recent study conducted by researchers at San Diego State University, titled “I Don’t Want to Be Taught and Graded by a Robot”: Student-Teacher Relations in the Age of Generative AI," explores evolving student opinions on the role of AI in higher education. Authors Elisa Sobo, David Goldberg, Sean Hauze, Abir Mohamed, Colin Ro and James P. Frazee provide insights into how generative AI (GenAI) is reshaping the student-teacher relationship in both promising and challenging ways.
Key Insights
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- Benefits of AI in Learning:
- GenAI can personalize learning experiences, tailoring content to meet individual student needs.
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It fosters innovative teaching techniques, helping instructors engage students in new, interactive ways.
- Concerns and Challenges:
- Many students express discomfort with the idea of AI involvement in teaching and grading, fearing a loss of human connection.
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There's an increasing concern over AI’s role in facilitating academic dishonesty, presenting new challenges for upholding academic integrity.
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In each issue, we aim to shed light on current discussions and research shaping the future of AI in education, including how it impacts our teaching approaches and the student experience. This SDSU study serves as a vital touchpoint for understanding student expectations and anxieties regarding AI, prompting us to reflect on how we balance AI’s capabilities with the human elements of learning.
For a detailed read on the study, visit Anthropology News.
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| AI LEARNING: TRAINING RESOURCES FOR FACULTY & STAFF
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Professional Development Courses
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Thank you for reading this month's AI and Innovation Newsletter. Stay tuned for more AI and Innovation updates by visiting the Office of Innovation webpage.
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