January 2024Global Business Bulletin
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MESSAGE FROM THE DIRECTOR
Yongsun Paik, Ph.D.
Greetings! I am happy to report that LMU CIBE continued to serve its mission as a resource center to support international business education during the second half of 2023. In celebration of Cybersecurity Month in October and International Education Week in November, we organized webinars on cybersecurity and the impact of technology on global human resource management.
For spring 2024, we are planning conferences and webinars featuring the key themes of LMU CIBE: global entrepreneurship, creative marketing, and sustainability. The Faculty Development in International Business (FDIB) South Korea program will be offered again on June 22-30 to enrich the experience of those attending the Academy of International Business (AIB) Annual Meeting in Seoul, South Korea, scheduled for July 2-6. We hope you’ll be able to join us for these programs and look forward to your continued support of LMU CIBE.
Finally, I’d like to share an important piece of news with you. Marki Jones, LMU CIBE’s program management director, has left LMU to join the University of South Carolina as director of its Center for International Business Education and Research (CIBER). She has been an integral part of LMU CIBE, as well as the Center for Asian Business, for the past two decades and made a remarkable contribution to improving the reputation of LMU CBA. We wish her the very best in her future endeavors. Jennifer Tyler and Hugo Rodriguez have taken over Marki’s job, and will work with me in writing a new chapter of LMU CIBE.
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To promote the nation’s capacity for international understanding and competitiveness, CIBE hosts a year-round International Business Lecture Series for the LMU community. These events help our students gain a deeper understanding of the global marketplace.
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Future of U.S. - Korea Alliance
CIBE co-sponsored a webinar with the Center for Asian Business titled "70 Years of the U.S. - Republic of Korea Alliance: Current State and Future Prospects" featuring Andrew Yeo and Troy Stangerone. Yeo and Stangerone discussed the U.S.-Korea alliance as it stands at a crossroads and as the two countries advance into a more global and comprehensive strategic alliance. They also explored the current state and future prospects of the partnership in terms of security, socio-political, and economic cooperation. "There was a terrific summit meeting in April 2023 between the presidents of the United States and South Korea," said Yeo. "And I do think overall the alliance is in a very healthy state in its 70th anniversary, but there's going to be more work ahead.”
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Cybersecurity Symposium
For Cybersecurity Awareness Month, a panel of experts discussed cybersecurity and associated risk management challenges facing businesses today. They covered a wide range of cybersecurity issues, including data management, privacy law, governance, and business continuity. The panel also discussed applying a global cybersecurity mindset to achieve competitiveness and offered insights on the future of and pathways to careers in cybersecurity. Panelists included Keith Clement, chair of the California Cybersecurity Task Force (CCTF) Workforce Development and Education Subcommittee; Stephan Cook '18, manager of security engineering, SADA; Michael Castillo, co-founder & principal, Evolve MGS; Danny Le '91, MBA '94, global lead partner, KPMG; and Tony Vizza, executive director, cybersecurity, KordaMentha, and director of cybersecurity advocacy, Asia-Pacific for the International Information System Security Certification Consortium (ISC). Ken Summers, LMU senior lecturer, moderated.
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Growth of DigitalizationIn this webinar, Kevin Klowden and Jonathan Woetzel explored the driving forces behind the digitalization of the Asian economy and how we can encourage the same growth in the U.S., including more investment in digital infrastructure and more pathways for students in STEM. When asked how to manage the risk of the technological revolution to individuals, both agreed that we have to focus on job creation. To stay ahead in the digital economy, Klowden said the U.S. needs "to create opportunities and ensure [those opportunities] are there for the next generation." The webinar was co-sponsored by the Center the Asian Business (CAB) and moderated by Yongsun Paik, director of LMU CIBE and CAB.
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Experts Explore Impact of Technology on HRM
For International Education Week, CIBE invited Wayne Cascio, distinguished professor emeritus, University of Colorado; Robert Castillo, talent acquisition specialist, U.S. Secret Service; and Nancy Pluzdrak, LMU vice president of human resources, to share their insights on how technological advances have created both benefits and challenges in global human resource management, recruiting, and training through remote work, digitalization, and automation. Topics included the future world of work, global mobility, recruiting and training with AI technology, and the use of technology in developing global competencies. Ellen Ensher, LMU professor of management, moderated.
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Faculty spotlightJulian Saint Clair, Ph.D.
LMU Marketing Professor Julian Saint Clair presented two papers at the Association for Consumer Research (ACR) Conference in October, including CIBE-funded research titled "Diversity Marketing and Colorism Bias in East Asian Consumer Segments." Saint Clair said, "Our project seeks to understand when and how this colorism bias manifests in the marketplace, and how practitioners and consumers can pursue their goals while mitigating harm." This research focused on the understudied segment of East Asian consumers. Saint Clair extended his thanks to his co-author, CBA student Tristan Lee, as well as LMU CIBE.
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International Business Society
The International Business Society continued to host events for students featuring guest speakers covering diverse and engaging topics. Events included a panel on international business and international tax law featuring David Edquist, Ingram Micro senior vice president, tax, and Jerry Chen, LMU lecturer in political science and international relations; representatives from the State of California's GO-Biz, and a panel about sustainability in business featuring Christoph Wallner, MBA '23, Mercedes Benz Research & Development, and LMU Clinical Assistant Professor Ingrid Greene. The latter focused on how Mercedes Benz is moving forward with battery technology as well as the use of renewable energy in production. IB Society Vice President Ryan Chung moderated. In addition, the IB Society sponsored free LinkedIn headshots. IB Society president Tanya Edquist said, "I think this was our most popular event. It was a big hit!" The IB Society looks forward to reaching more students and organizing even more international business-related events in the spring semester.
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Follow #LMUCIBE
Stay updated on the latest news and networking by following LMU CIBE on social media!
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LMU Center for International Business Education extends its appreciation to the U.S. Department of Education Title VI grant for their support.
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