Performance and Prestige:
Marlene Dietrich's 7-Passenger Pierce-Arrow Limo
Pierce-Arrow is one of the "Three Ps of Motordom." Along with Packard and Peerless, they were considered the most prestigious of America's early automobile manufacturers. The reputation was well deserved.
Founded in Buffalo, New York, in the 1870s, the PIerce Company initially focused on household items, such as ice chests and bird cages. Expanding to bicycles paved the way for their first car in 1901. Pierce was soon at the forefront of technology and innovation. Its trademark headlight in fender design, early use of streamlining, and experimentation with lightweight alloy construction set it apart from competitors. Its vehicles were the favorite of American presidents, foreign leaders, and movie stars.
Marlene Dietrich was transported to and from her home in the Hollywood Hills to Paramount Studios in this cream-colored beauty adorned with a German silver grille. The limo was the last of several automobiles graciously donated to the Museum by MBNA (now Bank of America). It is fully restored and is regularly invited to represent the Museum at Concours events across the country.
