Recently, the True North 400 Board adopted the strategic master plan for the Windward Parkway and Highway 9 corridors. The 4.6-square mile plan area encompasses the homes of thousands of residents, restaurants, retail establishments and some of the top employers in the state.  

The plan identifies potential investments in mobility, transportation, green space and placemaking to improve the area's quality of life and economic competitiveness. Two community meetings, four meetings with a core group of community leaders and one online survey helped identify four big ideas on how the study area can take steps toward a well-positioned and vibrant future.

Read about the the plan’s big ideas and view the completed master plan on our website.

If you read the most recent issue of Georgia Trend, you might have noticed a great article featuring True North 400, other local CIDs and the Transform 285/400 improvement project.

Essential to the development to the area, this long-standing project includes 10.5 miles of improved highway, 12 miles of collector-distributor lanes, eight fewer merge conflict areas within the interchange, the widening of two roads and the creation of two new bridges.

As Brandon Beach stated, “I’m a firm believer that there is a direct correlation between infrastructure development and job creation. Our goal is to do everything we can to improve infrastructure in this area, so it is an attractive place for companies to do business and employees to live.”

Our executive director, Brandon Beach, and the Georgia Department of Transportation Commissioner, Russell McMurry, were recently named two of Georgia's 2024 Most Influential Georgians by James Magazine.

Brandon was honored for his work as a state senator and for the monumental improvements he’s made to the Fulton County area as the head of True North 400. As the Commissioner of GDOT, Russell McMurry was featured as Georgian of the Year for 2024. A well-deserved honor, True North 400 has worked with Commissioner McMurry on several projects throughout the years and we are extremely proud to see him receive the recognition he deserves.

As the commissioner stated, “We are all in this together. The pure complexity of project delivery is mindboggling; therefore, it’s critical that we work closely with our partners.”

Did you hear the most recent Brew Talks from Roswell Inc.? Kristin Winzeler, the True North 400 deputy executive director joined the Brew Talks team – Steve Stroud, executive director for Roswell Inc. and Ashley Allen, director of operations for Roswell Inc.

In this interview, you’ll hear all about True North 400, our recent rebranding, current and past projects and how we are improving the lives of residents and businesses in the Roswell area.

If you’re an Alpharetta resident or business owner, you won’t be surprised to hear that the city of Alpharetta was recently ranked number nine on the top 25 of the South’s Best Cities on the Rise list.

According to Southern Living, after surveying over 20,000 customers to rank their favorite places across the south, Alpharetta “has become a walkable, family-friendly hub filled with restaurants and shops surrounding a central greenspace.”

In fact, the city has 750 acres of green space for friends and families to enjoy along with Avalon which features high-end restaurants, retail stores and a movie theater.

"For years, Alpharetta has made regular appearances on lists of the fastest growing cities in the South, and it’s just getting started," Southern Living said.

Did you hear? The Roswell city council approved several essential projects focused on improving the city’s infrastructure and services. These approved projects include a much-needed downtown parking garage, the Green Street Activation plan, a new 911 center, Emergency Operations Center and firing range.

"People have been yearning to alleviate the parking needs of this city for a long time," Roswell Mayor Kurt Wilson said. The new parking garage will be located on a 2.4-acre plot between Alpharetta and Green Streets.

The Green Street Activation Plan will provide a safe path for pedestrians and vehicular access to the new parking garage. A 6.34-acre area was also purchased to build a 911 center for the Roswell Police Department as well as an Emergency Operations Center and a firing range.

Milton residents, you will see some new construction happening around the city including the widening of a portion of Windward Parkway. There will be additional bicycle and pedestrian facilities, signal upgrades and new turn lanes for all major intersections along that 3-mile path.

“While all this goes on, the city will continue efforts to support businesses and residents who work and live in and around this crucial corridor,” Communications Director Greg Botelho stated.

Residents and business owners will also see construction on Ga. 400 and McGinnis Ferry Road. Expect slight delays as the work is in progress.