The warmer weather is in full bloom and so is our calendar. As flowers pop, so do press releases, launch dates and strategy sessions (we wouldn’t have it any other way!). This season is notoriously busy in the marketing and PR world and lucky for us, we thrive in the hustle. Whether we’re helping long-time clients refresh their websites or creating memorable events for our newest partners, we’re all in. Bring us your big goals and we will bring the bold ideas that will make an impact.

We’ve been working behind the scenes so our clients can make the headlines, gain new customers and host can’t miss events. Here’s a peek at what we’ve been up to since our last update.

Marsy's Law for Georgia: Purple Lights, Big Impact

This year’s National Crime Victims’ Rights Week was one of our busiest and most impactful yet! c21 coordinated purple light displays across Georgia landmarks (including the iconic King & Queen buildings), awarded a Champion Award to U.S. Senator Raphael Warnock and planned and executed an award presentation at Georgia State Board of Pardons and Paroles’ office to therapy dog Asher (a true chamPAWion, if you will.) We wrapped up months of work with the unveiling of a powerful new art mural at RedBud Blossom FamilyJustice Center in Cobb County, in collaboration with our old friends at Paint Love. By the end of the week, we had secured millions of media impressions, keeping Marsy’s Law for Georgia front and center.

Metro South CID: Digging Into the Past (and the Headlines)

Metro South CID brought out the sunshine with a clean-up event at Thomasville Cemetery! This event started a yearlong maintenance program to restore the cemetery, which was virtually abandoned more than 10 years ago and houses over 425 graves, many unmarked. We heard from Super District 6 Commissioner Ted Terry and District 3 Commissioner Nicole Massiah on how this project will positively impact the district. We even saw a mini-family reunion between some of the volunteers who had never met before! We secured stories on 11Alive, FOX 5 and WSB-TV2 as well as print and digital publications that reached with more than 370,000 people.

Gateway85: Where Tech Took Center Stage

When innovation takes the spotlight, c21 makes sure the stage is set. We recently partnered with our client Gateway85 CID to bring the Launch Pad Tech Collaboration Event to life—a powerhouse gathering of tech and innovation leaders from Flock Safety, Georgia Tech, DroneUA and more. The conversations were bold, the ideas cutting-edge, the robots and drones were impressive and the international collaboration (especially between the U.S. and Ukraine) was front and center.

But we didn’t just help to plan the event—we made it pop. c21 also spearheaded media outreach that earned 35 media mentions, reaching over 4.9 million readers and 81,000+ TV viewers through outlets like WABE and The Atlanta Journal-Constitution.

True North 400: Trails, Toasts and a Windy Kickoff

In March, we helped True North 400 embark on an even more connected North Fulton with a groundbreaking event for the Encore Greenway Park and Gateway. This project, in partnership with the City of Alpharetta, will create a monument gateway at North Point Parkway and Encore Parkway and will link the Alpha Loop trail to the Big Creek Greenway.

The breakfast groundbreaking we coordinated, featured speeches from Alpharetta Mayor Jim Gilvin and True North 400 board members Al Nash and Nick Nicolosi, and it was a successful kick off to this exciting project – even if it was a surprisingly windy day. Watch a recap video on True North 400’s Instagram (and be sure to follow along too)!

Lilburn CID: Full Steam Ahead on Railroad Avenue

Our latest event was one for the books! This month, c21 worked with the City of Lilburn, Lilburn CID and RangeWater Real Estate to break ground on the exciting new mixed-use development coming to Railroad Avenue in Lilburn, Georgia – an area that was ripe for redevelopment. The name was revealed yesterday - The Porchline, incorporating Lilburn's history and rail line.

Behind the scenes, we handled the planning hustle: Coordinating between partners, crafting a seamless run of show and making sure the big day went off without a hitch. From event layout to invitations to collateral, c21 brought the creative flair —  making sure every event ingredient was perfect. We showcased our all-in approach where strategy meets style and no detail is left behind.

Tickets are still available for the May 23 Out of Hand Theater How to Make a Home performance, part of the theater’s Shows in Homes program in partnership with Mayor Andre Dickens' Office and Partners for Home. The one-act play delves into the subject of housing insecurity in Atlanta and is marvelously performed by Markell Williams in all 12 roles in what the AJC calls a “lightning bolt of a performance.”

This Friday evening performance is happening in the lobby of our office building, The Blue Horse in Inman Park! Enjoy a reception of light snacks and beverages before and after the show. Tickets are available here. See you soon!

It’s True – We’re a 'Wheel Big Deal'

We got our hands dirty at Atlanta Clay Works and tried out wheel throwing as a team. What a fun – and challenging – experience! From a lump of clay to bowls, plates and oddly-shaped trivets, we’re looking forward to seeing the finished products soon.

Let’s Knock This Pitch Out of the Park

Our Q2 Lunch and Learn with deputy editor Rachel Garbus of Atlanta Magazine helped us get into the mind of a magazine editor so we can craft the perfect pitch. Her inside insight was invaluable, and we’ll use her tips to help write even more compelling media pitches for our clients.

Appreciating History at Atlanta’s Fox Theatre

Last week, we dove into local history with a tour of Atlanta’s historic Fox Theatre – not far from our office in Inman Park. Our knowledgeable, Atlanta native tour guide took us into areas most theatregoers don’t get to see every day. We enjoyed taking a moment to learn about and appreciate the 1929 theatre’s ornate décor and Egyptian theme ballroom. It’s an Atlanta icon for a reason!

c21 is thrilled to welcome our Summer 2025 intern, Devin Justice, to the team! Devin brings a strong background in content creation and social media, already bringing some inventive ideas to the table. If you haven’t yet, be sure to check out her bio and press release to learn more about her.

In true c21 fashion, we celebrated Devin with a welcome lunch at Pure Taqueria in Inman Park, enjoying some authentic Mexican cuisine (it was so good) while getting to know more about Devin.

Why DEI Matters in Marketing
We’re long past the point of performative statements. Frances’ blog explores how brands can authentically prioritize diversity, equity and inclusion in their messaging — and why it’s good for business.

Taylor Swift, Travis Kelce and the Double Standard
What do a pop star and an NFL tight end have to do with marketing? A lot, actually. Carter unpacks the media frenzy and what it reveals about public perception, gender bias and modern reputation management.

The Power of Storytelling: Lessons from Super Bowl 2025 Ads
Not all commercials are created equal. Meghan takes a look at which brands got it right (and which fumbled) when it came to emotional impact, clarity and storytelling on the biggest ad stage of the year.

Using Memes and GIFs with Colleagues
Are memes a Teams win or HR’s worst nightmare? Frances breaks down how to use them wisely, respectfully and effectively to add personality to your internal communications.

Redefining Success: Starting Over at Any Age
Whether you’re pivoting careers or picking up a new passion, Meghan’s personal blog reminds us that success doesn’t follow a straight line and it’s never too late to start fresh.

Q1 Wins and What’s Next
From securing headlines and planning standout events to launching fresh content strategies, Shayla recaps c21’s biggest Q1 moments — and how we’re keeping the momentum going for the rest of 2025.

We’re sending big birthday love to some of our favorite c21 stars!

Queen Sharon kicked off the season with a March 21 celebration, Emma kept the party going on April 18 and Shayla’s up next on May 22 (yes, we’re celebrating early — and probably again on the actual day).

Another trip around the sun looks good on you all!

March and April brought some major c21 milestones! On April 1, Jamie hit a major DECADE with c21. Ten years, countless wins and an immeasurable impact later, we honestly don’t know how we ever functioned without her (and we never want to find out).

Meghan marked two years with us on March 1 and we’re lucky to have her here. We’d be lost without her strategic smarts and calm energy. Shayla and Carter both hit their one-year marks in April, April 8 and 18, respectively. While it’s only been a short time, their work has already left a big impression. Here’s to many more!

Follow us on your social network of choice! Pick one, two or all of them – we don't judge! And if you check out our YouTube channel, you can find our series of team interviews, #c21TV. We've also been active on YouTube Shorts, so be sure to check that out too!