We spent some time stalking… we mean, analyzing 50 top golf accounts—everything from big brands like TaylorMade and Topgolf to smaller creators making waves.

Here’s what stood out ⤸

1. Photos are great, but videos get watched. Short-form clips like Reels, TikToks, and YouTube snippets are DOMINATING reach and engagement. The numbers don’t lie. Golf media outlets are pulling tens of millions of views a year (Golf Monthly).

2. Next, stop trying to always “inform.” Nobody engages with “here’s what to know about our club.” The accounts that crush it are entertaining.

Think: fun challenges, real people doing real things, behind-the-scenes moments. Topgolf isn’t selling golf. They’re selling fun. TaylorMade? Showing athletes being humans, not robots.

People watch because it’s interesting, not because they’re necessarily ready to buy.

3. Oh, and faces win. Your followers care about humans. Show them the people behind the brand.

For example, a few years back Callaway Golf's feed leaned heavily on: clean product shots, logo-forward visuals, and polished, catalog-style content. 

Scroll now and it’s a different story, you'll see: players using the clubs, reactions, swings, behind-the-scenes, and personalities like pros and everyday golfers.

The shift wasn’t what they sell, but how they show it.

4. Posting frequency isn’t your problem. TaylorMade Golf posts every day (sometimes more) and nobody’s thinking, “wow, this is a lot.”

Because it doesn’t feel like posting. It feels like something happening. That’s the shift. Most golf businesses post to stay visible. The best ones post things worth stopping for.

5. Social + email is the real power move. Social grabs attention, but it's email that often turns that attention into action. You need both to maximize results and see the best return on your time investment. 

6. Top performers don’t treat social like a place to post; they treat it like a place to produce. They think like media companies. That means consistent series, ongoing stories, and content people come back for (not random, one-off posts).

Look at Topgolf. They’re not just talking to golfers... they’re pulling in people who might be interested in taking up the game. Younger audiences, casual fans, people just looking for something fun to watch.

This just goes to show, growth comes from creating content that makes more people want to be part of it.

Reply to this email. 😉 We’ll show you how the top accounts do it (+ how you can "borrow" that formula to make it your own).

Question for Us? Send Inquiries to taylor@marketinggolf.com