Rob Erickson
Massive Mission
As principal at Massive Mission, I lead the creative ideation, writing, directing, and producing of marketing video content, brand films, digital media, and corporate communications for clients around the world across various industries. With over 15 years of experience in media production, I have delivered hundreds of pieces that engage, inform, and inspire audiences, while aligning with clients' goals and vision.
I am passionate about using bold, creative media to drive positive changes in the attitudes, beliefs, and behaviors of audiences. I specialize in corporate media, event media, and storytelling, and I have a keen interest in generative AI, technology, healthcare, entertainment, finance, and biotech. I hold an MBA from Chapman University, where I graduated first in my class with a focus on entrepreneurship and film. I am committed to giving back to our community through media creation for our non-profit partners, volunteering as a judge for the Telly Awards and the Davey Awards, volunteering through The Phoenix Club of Nashville, and as an American Cancer Society Men Wear Pink Ambassador.
Best business book you’ve ever read?
Think and Grow Rich – I read this book as a teenager and have revisited it at multiple points to get back to the key points. It’s a little dated but at it’s core still very relevant.
One misstep you took in your business that you could caution others about?
My biggest missteps in business have been hiring the wrong people. Don’t get me wrong, I’ve hired a lot of the right people but I’ve had some big misses in this area as well that have really affected my business growth.
What part of EO are you most looking forward to?
I am as excited to connect with other entrepreneurs on how they navigate their complex personal lives while managing a demanding business as I am to connect on business issues. Being an entrepreneur is hard and that includes how our work affects our personal life and vice versa.
Any exciting plans for 2024?
Meet TONS of new EO friends!
