OCTOBER 2018

Welcome to our monthly e-newsletter! We love having this communication with our clients, family, and friends each month. This month we share Newhouse Printing news as well as some tips for building your brand! As the seasons change and the temperature cools, take a moment to grab a cup of coffee and explore this edition of Impressions.

Over 470 backs of food were packed by volunteers for an upcoming 3-day weekend.

VOLUNTEER SPOTLIGHT

Newhouse Printing views itself as a local business that has been successful because of overwhelming support from the community. As a result, the team at Newhouse makes it a priority to give back the community that continues to support our business. Recently members of our team have become involved in an organization that is relatively new to the area. Blessings in a Backpack is a national non-profit organization that provides meals to elementary and middle school students that would not have access to food from the time of their school lunch on Friday until they return on Monday for breakfast. Since it's launch last year, the chapter that supports New Philadelphia City Schools has grown to support 470 local students.

Volunteers come together a couple times a month to organize and pack all of the bags of nonperishable food that will be delivered to the students each week. Blessings in a Backpack New Philadelphia is always looking for more volunteers. Follow them on Facebook by clicking the button below to keep up with opportunities to volunteer for packing events.

Blessings in a Backpack New Phila

New employee Taylor Mamarella with her favorite guys, her husband and dog!

ADDING TO THE TEAM: TAYLOR MAMARELLA
It is with great pleasure that we introduce the latest addition to the team at Newhouse Printing, Taylor Mamarella. Taylor’s title is Marketing and Sales Specialist and she will dedicate time to all the brands under the TRAXIUM umbrella. She is responsible for helping to shape, promote and grow the TRAXIUM and family of brands through social media, email marketing, marketing communications, omnichannel marketing, marketing automation, lead generation, execution of marketing strategies, and other special projects.

A proud Buckeye, Taylor graduated from The Ohio State University in 2015 with her B.S. in Business Administration, with a specialization in International Business. In her spare time, Taylor enjoys spending time with her husband, Marcus, and her dog, Stanford. She also devotes time to various community organizations. Taylor is the current assistant coach for the New Phila QT Dance team, is a board member of the National Living Organ Donor’s Foundation, actively participates in the Tuscarawas County Ohio State Alumni Association, and volunteers for the New Philadelphia Chapter of Blessings in a Backpack!

HOW TO TELL YOUR BRAND'S STORY BETTER

Want to capture some hearts—and more sales? Become a storyteller. It’s one of the best ways to engage with the potential customers who visit your company’s website and social media to learn more about your brand. Strategic storytelling can help businesses create quality marketing content, strengthen brand loyalty and boost conversions. The most successful brands balance emotion with information in their marketing messages, knowing that most purchasing decisions are made with a combination of the two. A great story is easy to understand and motivates customers to act in ways that data cannot. Whether you use photos, a blog post, videos or direct mail, connecting with your audience is crucial. Here are four ways to tell your brand’s story more effectively and win over more prospects.

Have a crystal-clear vision. What are your company and brand all about? How do you define your values and what do you promise your customers? Before you can tell an effective brand story, you first have to have a clear picture of who you are and what you deliver. Do your internal work first.

Use words that emotionally connect your audience to your brand. Try to stay away from industry jargon and use words and pictures that appeal to people’s hearts and emotions. When you write the story or view the video, does it make you feel something? That’s a good indication it will do the same for your audience.

Tap into influencers to help tell your story. Influencer marketing is rising in the ranks of effective marketing tools, especially as consumers look to peer reviews and social media posts more than traditional advertising channels. Tap into influencers in your space and partner with them to help tell your brand story—it’ll provide credibility you can’t get on your own.

Keep it short. If you’re speaking, you should be able to tell a great story in two minutes or less. When writing, keep your story to around 500 words. Videos—shoot for 60 seconds max. Research shows that around 30 seconds is the sweet spot.

Bonus tip: Don’t worry about being repetitive. Telling the same story or message in multiple spots helps your message and your brand stick, and that’s when people start to remember your company and the difference it makes.

111 N. Walnut Street Dover, OH 44622 // 330-343-1242 // newhouseprinting.com

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