In this newsletter, we find out how Rooibos has entered the world of gaming by making an appearance in a  recently released video game. The SA Rooibos Council has mentioned that it hopes this inclusion will help to drive further interest and demand in Rooibos. 

We also find out more about Rooibos North America’s attendance at the annual World Tea Expo in Las Vegas. Read the story below to find out how you can save 50% on your ticket price.

Finally, we also share news about a new Rooibos study with you. This research suggests that Rooibos supports liver function. Find out more in the full story in this newsletter. 

All this and more below! 

Players of a popular new fantasy game designed by German-based gaming developer, Keen Games, can collect Rooibos to help them survive in a lost kingdom. The game is called “Enshrouded” and was released at the end of January 2024.

In a release shared about the game, Adele du Toit, a spokesperson for the Rooibos Council, said that she hopes that the inclusion of Rooibos in the game will help increase demand for the popular beverage, which has its roots in the Cederberg.

"The inclusion of Rooibos into Enshrouded has come as a complete surprise and is sure to drive rooibos' visibility and reach new demographics," she said.

Click here to read more.

A recent study at the Oxidative Stress Research Centre, Cape Peninsula University of Technology (CPUT), has proven the ability of Rooibos to improve liver function and protect the liver against oxidative damage.

"These findings provide biological evidence that Rooibos can protect the liver and that it has potential to be used as a supporting treatment for liver disorders," says Dr Wale Ajuwon, researcher at CPUT, who led this investigation as part of his doctoral study.

Although the study was only done in animals, it does help scientists to better understand how Rooibos affects the functioning of organs such as the liver.

Click here to read more. 

Rooibos North America, a wholly-owned subsidiary of Rooibos Limited, will be exhibiting at the World Tea Expo in Las Vegas from 18 - 20 March this year.

Those interested in attending the event can benefit from a discounted rate on entry passes when using the discount code 10081. This code will give you access to a saving of 50% on the total ticket price.

All expo passes include:

Visit Rooibos North America at booth 1834 if you are attending.

Click here to learn more.

The online platform, Parenting Hub, recently published an article that sets out tried-and-tested tips pregnant women can follow to help reduce morning sickness when expecting.

One of the tips they gave is that pregnant women should drink more Rooibos. It has been suggested that Rooibos has the potential to substantially reduce the effects of morning sickness. 

Read the full article here.