Players of a popular new fantasy game designed by German-based gaming developer, Keen Games, can collect Rooibos to help them survive in a lost kingdom. The game is called “Enshrouded” and was released at the end of January 2024.
In a release shared about the game, Adele du Toit, a spokesperson for the Rooibos Council, said that she hopes that the inclusion of Rooibos in the game will help increase demand for the popular beverage, which has its roots in the Cederberg.
"The inclusion of Rooibos into Enshrouded has come as a complete surprise and is sure to drive rooibos' visibility and reach new demographics," she said.
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