Why Your Website Should Change Every Four Years

By Rui Santos, Online Marketing Manager

Take a moment and think about everything that has changed for you and your business in the past four years.

Whether it's your life, your business or the lives of your friends, four years can be an eternity. Now take a look at your website: how many updates have you made over the same time period? What percentage of the content on your site is current and up-to-date? If you've seen changes in your product/service line-up, market focus or team, does your website do those changes justice?

As a general rule of thumb, we recommend a full website review/overhaul every four years.

Here's How an Overhaul Can Help Your Business

The Value of an Agency of Record

By Paul Provost, President

In today's competitive marketplace, efficient and effective marketing has become a hallmark of successful businesses. Engaging potential customers and moving them to make a decision is both an art and a science, requiring a diverse set of skills that no one person can possess.

That's where marketing agencies come in.

Find out How a Marketing Agency Can Help Boost Your Business

3 Things You've Always Wanted to Know About Marketing Agencies

By Paul Provost, President

Question #1: What is the Value of Using a Marketing Agency?

I get asked this question all the time and, honestly, my answer varies person to person. Every business is unique and every market requires an open mind and careful thought. While these variables affect my long answer to this question, my short answer always remains the same: hiring a marketing agency will help you achieve greater awareness, interest and quality leads.

In this article I dive deeper into the unique value that agencies offer, and also answer a few additional questions that I'm asked on a regular basis.

Discover All of the Answers for Yourself

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