When it comes to proving the value of video, there seems to be a knowledge gap among marketers. Can using video in your marketing actually have a measurable effect on revenue? Adelie Studios has uncovered data that can answer questions like this in this must-see SlideShare.

ROI isn’t always about increasing revenue or conversion rates, especially when we’re talking about video content marketing. This Business 2 Community post explores how you can increase (and measure!) the ROI of your video content, in terms of brand awareness.

As budgets for video marketing inevitably increase, you’ll eventually have to justify your investment. Vidyard and Convince & Convert present a list of four things you can do today to ensure you’re maximizing the impact of your video marketing.