Having trouble viewing the email? Click here.

December 2020

Brand refresh time in 2021? Maybe.

by Ken DeSieghardt

There’s no way to adjust the prism through which you look back on 2020 and not get the same answer: This year that is about to (mercifully) end was a dud.
There’s also no way to enumerate all the damage of this year without leaving something or someone out unintentionally, so I won’t even try. Obviously, until the vaccine is readily available, COVID-19 will continue to be the Sword of Damocles hanging above all our heads.
Thinking about the coming year and beyond, do you believe that your school district, buildings, and staff will ever return, completely, to the “normal” that was in place before the Spring 2020 shutdown? I’m having my doubts.
In stakeholder research we have done for school districts in which we’ve asked questions about the school district’s response to COVID-19, the answers have been running about 50/50. Half of the respondents are thankful that the district is trying to keep their child safe, while the other half insists that kids should be in school because, after all, “This is ‘merica!”
All of this means that parents and non-parents alike now have different things come to mind when they think about your school district than would have floated to the surface of their consciousnesses just nine months ago. In other words, your brand likely changed, without you having a say in the matter.
Going forward, your choices are to let the marketplace dictate your brand, or to try and put out messages that influence brand beliefs in the current environment. Some of those could be ideas like these:

• We make decisions with safety and security in mind. Now, more than ever.
• Life is about adapting so you can succeed when things change. We’ll continue to do so.
• We want your child to succeed and will do everything we can to make that possible.
• The world has changed. Our mission has not.
You get the idea: We’re not going to stray from our mission, principles, etc. We’ll simply adapt and adjust how we deliver on those promises.

(Almost) Instant Research: A simple, yet reliable solution

There are certain situations where you don’t need stakeholder research that is extensive (and somewhat expensive). You just need a snapshot. And, you don’t want to wait too long for that snapshot to develop into a picture.
For those times, (Almost) Instant Research from Patron Insight is the ideal solution. It’s a reduced-interview telephone research study that moves quickly – from approval by you of the survey itself to a final report in just two weeks. And it comes with a very appealing fee.
If you want to know more or to see if (Almost) Instant Research is right for a situation you are facing, please contact me, Ken DeSieghardt, at ken@patroninsight.com or (direct) 816-225-0668.

Blessings for a safe, healthy and happy 2021

In 2019, I was dealing with a double-lung transplant, and you stayed with Patron Insight. This year, we were all dealing with, well, you know. Once again, you stayed with Patron Insight. These are just two examples of why I decided to focus Patron Insight on K-12 and K-8 school districts from our 2001 beginning. School professionals make it so easy for me to get up and get to work each day.

My wish for you is safety, good health, and happiness in 2021.
Thank you!

Welcome to:
• Riverview (Ark.) School District
Welcome back:
• Grandview C-4 (Mo.) School District

Patron Insight, Inc
19733 Birch Street | Stilwell, KS 66085
Contact Us
This email was sent to .
Was this email forwarded to you? Sign up to receive your own copy.
Powered by Kiwi Mail  
Subscribe to our email list.