Meet the Person Behind the Posts: Priscilla Arizaga, Port of Portland Social Media Manager
Have you noticed a few more memes and a bit of Beyoncé on our social channels? That's the work of Priscilla Arizaga, the new social media manager for the Port of Portland and PDX.
From strategizing and implementing creative campaigns to fostering online connections, Priscilla is focused on elevating our presence and ensuring our digital platforms are a dynamic and interactive space for travelers, employees and partners.
Even better, she wants YOUR help! Priscilla is always interested in your photos and videos of life around PDX. Share them on your socials and tag PDX (Facebook: Portland International Airport; Instagram: @pdxairport).
Can you share a bit about your background and career path?
For over 10 years, I’ve honed my skills as a marketing creative, crafting immersive narratives intertwined with a bold approach. After some time in museum arts education, my career in marketing and creative services was sparked by a chance meeting with an aspiring entrepreneur. I built their social media presence from the ground up, eventually cultivating one of the largest online communities in the baby carrier industry.
What are your top priorities in your role?
My role goes beyond merely managing social media; it's about crafting an immersive and authentic experience that resonates with our audience while upholding our core values and strategic objectives. Combining experimentation with a solid understanding of best practices, I aim to bring a fresh, smart and friendly perspective to our social media presence.
Another extremely crucial priority is ensuring that our stories are not just told but experienced. I want to capture the essence of the Port of Portland and PDX from a firsthand point of view and integrate photos and videos from our employees. This will provide an authentic and diverse perspective that reflects our vibrant community. To do this, I need the participation of employees at all levels of the business. I want to find ways for employees to share their images and videos more regularly.
Can you share something about yourself that might surprise us?
While I bring a vibrant and “social” energy to my role, there's a quieter side to me that might be surprising. I have a side that loves a quiet afternoon at a museum, a solo movie night, the pages of a book, and the warmth of close-knit relationships forged offline. While I have lived in Portland for almost nine years, I feel like I am still learning and discovering aspects that make our city so special. I welcome any suggestions for how to enjoy Portland.
