Introducing Automated Thank You Emails For Sports Retailers...Customizable By Product Category
CCA Sports' automated customer follow-up program has always enabled stores to send triggered "thank you's" to customers after they made a purchase. Recently we added a new feature that enables stores to automatically send personalized content to their customers based on the products they purchased.
With this new feature, you can set up as many product groups as you'd like, and create email templates specific to each product group. For example, if you sell paddleboards, you can create a group with all of your paddleboard skus, then create an email template with content, images, and offers specific to paddleboards. Then when a customer purchases one of the skus in your paddleboard group, they will automatically receive your paddleboard thank you email.
Sell winter sports equipment? Set up one email for ski customers and another for snowboard customers. Sell outdoor gear? Set up specific emails for camping, hiking, fishing, you name it. Fitness? How about one email for treadmill customers and another for elliptical customers? There's no limit to the level of personalization you can create. And the best part is, not only will the CCA Sports team help you set everything up, once you're live our automated process will send the emails to your customers on your behalf.
Delivering relevant content is critical to the success of any retailer today. Make sure it's part of your strategy to compete more effectively in 2018.
