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The Wire {a classic electric newsletter
Volume 1: Issue 5
 
     
  What a 109-Year-Old Brand Can Teach Us About Content  
     

What a 109-Year-Old
Brand Can Teach US
About Content

 
There are many things we can learn from Rolex from how to maintain a luxury brand to how to keep that brand relevant throughout the years. What’s interesting now is that the brand that once used to balk at the idea of having a Facebook page and other social sites is now the one to teach us all a thing or two about content.
     
  K.I.S. and Tell: Why Keeping it Simple in Marketing is Crucial to Connect with Your Customers  
     

K.I.S. and Tell: Why Keeping it Simple in Marketing is Crucial to Connect with Your Customers

 
To really drive the point home, a blog post should be less than 100 characters and take less than eight seconds to read. Sounds ridiculous, right?! That’s the average attention span of the majority of your marketing audience these days. Could you be boring or losing your audience with overthought marketing messages, long-winded copy, or complicated calls-to-action?
Know Your Onions

The phrase “Know your onions” was used in the 1920’s.
Charles & William really knew their onions when it came to marketing.

 

BIG PLANS FOR FLORIDA BANK OF COMMERCE

We are excited to announce the opening of Florida Bank of Commerce’s new branch in October at Lake Nona. Findsome & Winmore provides public relations and social media services to this fast growing brand. At Florida Bank of Commerce all you need is one good bank.
 
     
 
Connect with
Florida Bank of Commerce
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  BIG PLANS FOR FLORIDA BANK OF COMMERCE  
     
 

In"CORE"porating Social


The Core Training, Inc. is a Real Estate & Mortgage Coaching company that trains, coaches, and mentors realtors and mortgage lenders. Findsome & Winmore is developing and launching their social media presence on Facebook and Twitter for their real estate division.
 
     
 
Connect with
The CORE
WebsiteFacebookTwitter
 
     
     
  The Core  
     
 

FOUND: CONNECTING WITH CUSTOMERS IN THE DIGITAL AGE

Matt Certo, our very own CEO & Principal, recently published a new book that helps marketers understand where their brand fits in today’s digital world. "FOUND" defines how to use digital tools through a four-step model that helps companies “find and win” new customers.
 
 
     
 
Connect with
FOUND
Website
Purchase FOUND
 
     
     
  FOUND: Connecting with Customers in a Digital Age  
     

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