I know it's been a tough road for all of you, with so many events canceling and now tasting rooms being closed for tasting.
When we canceled the 2nd weekend of Barrel Tasting we made every effort to keep visitors informed as to who was open and echoing your commitment to providing a safe environment for visitors. We are in uncharted territory, doing our best to keep visitors informed, without promising what we clearly cannot predict.
Wine Road refunded approx. $350,000 to ticket buyers from Wine & Food Affair and now $150,000 from the 2nd Weekend of Barrel Tasting, so we understand your loss of revenue. These cancellations will make a huge impact on the marketing and public relations programs we had in place. Our next Board meeting will be focused solely on defining our biggest challenges going forward, and determining how we can best serve our members.
We are all in this together, if we support each other, we will come out of this better prepared for the next chapter. Tough times bring out CREATIVITY.