Issue Number: 392

As part of the 40th annual LIA Festival, top creatives from the Health & Pharma space within the ad industry, as well as master craftspeople, will be part of the three LIA Health & Pharma juries. These juries will convene at Encore @ Wynn Las Vegas from 25th September through 3rd October. The juries have been tasked with awarding the best work for 2025.

As with all judging at LIA, the creative excellence threshold is high. Nothing gets by any of the juries as every juror has to see every piece of work within their respective categories. All work is judged onsite with no pre-judging, so nothing slips through the cracks. LIA is all about celebrating the best work.

Stephanie Berman, Global Chief Creative Officer of The Bloc will preside over the Health & Wellness jury. Stephanie herself is a past winner of LIA and many other top awards shows. She is recognized as an exceptional mentor and strong collaborator, galvanizing teams to deliver both brilliant work and business results.

Stephanie stated, “I am thrilled to be chairing the Health & Wellness jury this year. We’ve seen such amazing work in this space over the last few years, and the bar continues to rise, with all kinds of companies looking to drive positive change in the service of good health. This is a show that not only operates  with integrity,  but gives  back in a  very  meaningful  way to up and

coming talent in our industry, so I’m particularly looking forward to celebrating what’s new and what’s next with the jury at LIA this year.”

The Pharma & Medical Jury will be guided by Collette Douaihy, Global Chief Creative Officer, Health at Dentsu Health. Collette was named the Healthcare Marketing Influencer 25 Class of 2024. Collette has been the recipient of awards from LIA, Cannes Lions and many other notable shows. 

Collette Douaihy says, “It’s such an honor to chair the Pharma & Medical jury. What I love most about LIA is the laid-back vibe and the open exchange of opinions. It's a one-of-a-kind judging experience where you evaluate incredible work and learn from diverse perspectives through casual conversation.  This makes LIA a unique and rewarding experience to be part 

of. I anticipate seeing work that reflects the growing trend of brands and tech companies embracing the customer experience in fresh and innovative ways to connect with audiences. In today's world, experiences are the brand, and the brand is the experience.”

To lead the Health & Wellness-Craft and Pharma & Medical-Craft Jury is Steve Martin, Creative Director - EMEA & Global of Syneos Health. He is known as a disruptor who challenges industry norms and pushes the boundaries of health and wellness marketing. He has earned many prestigious awards from the industry for his work across channels that deeply connect with audiences.

In taking on the role of Jury President, Steve Martin said, “I am deeply honored to chair this year’s Health & Wellness-Craft and Pharma & Medical-Craft jury at LIA. Craft is at the heart of powerful storytelling, and these categories continue to push creative boundaries year after year. LIA provides

a platform to recognize and celebrate the highest standards of craftsmanship, shining a light on work that not only inspires but also demonstrates the transformative power of our industry.

I’m looking forward to thought-provoking discussions with fellow industry leaders, dissecting the details that elevate great work to truly exceptional. I anticipate seeing groundbreaking ideas, meticulous execution, and emotionally resonant storytelling, work that redefines how we communicate in health and wellness.”

Barbara Levy, President of LIA said, “Health & Pharma advertising offers something that directly impacts the lives of consumers with a real need, the approach has become more empathetic, authentic and approachable. We have on these juries the best people, who from their real-world experiences and creative expertise know how to engage and deliver fresh work that resonates with consumers. When you have the best practitioners in the room, you will get the best results.”

Jury President
Stephanie Berman
Global Chief Creative Officer
The Bloc 

Mike Brightley
Creative Director
Langland
London 

Ashley Holbrook
EVP, Group Creative Director
21GRAMS
New York

Renata Maia
Chief Creative Officer, NA
Ogilvy Health
New York

Sinéad Murphy
Creative Director
Alverium Health
Asher 

Alex Okada
Chief Creative Officer
Havas Lynx
London 

Chris Peacock
Creative Director
NoA Health
Copenhagen

Tristan Reid
Group Engagement Director
Ward6
Sydney 

Stephen Sandian
Associate Creative Director
GSW Canada
Toronto 

Cyp Stephenson
SVP, Creative Director /
Creative Lead
RXMOSAIC
New York 

Naz Yunt
SVP, Creative Director
Golin Health
New York

Jury President
Steve Martin
Creative Director –
EMEA & Global
Syneos Health

Swati Bhattacharya
Global Head
Godrej Creative Lab
Mumbai 

Andrea Bistany
VP, Group Creative Director
Klick Health
New York

Gunther Brodhecker
Executive Creative Director
Schaller Health
Mannheim

Natxo Díaz
Global Head of Craft
VML Health 

Gabriela Guerra
Creative Director
Havas Life
São Paulo 

Kathleen Nanda
Chief Creative Officer
FCB Health
New York 

Susan Perlbachs
Chief Creative Officer
Eversana Intouch
New York 

Orrin Pollard
Director of Creative Expression
Braveworx
Thames Ditton 

Jody Van Swearingen
SVP, Creative Director
AbelsonTaylor Group
Chicago

Scott Watson
Chief Creative Officer
Fingerpaint Marketing
New Jersey

Jury President
Collette Douaihy
Global Chief Creative Officer, Health
Dentsu Health

Praful Akali
Founder / Managing Director
Medulla Communications Mumbai

Sarah Amatori
Creative Director
McCann Health Boot
Milan 

Sara Badr
Creative Director / Consultant
Manila

Christian Bauman
Chief Creative Officer
Imre
New York 

Gail Cheung
VP, Creative Director
Klick Health
Toronto 

R. John Fidelino
Head of Innovation & Impact
The Development
New York 

Andy Mathurin
Creative Director
Heartbeat
New York 

Brett O’Connor
Global Chief Creative Officer
VCCP Health 

Carolyn O’Neill
Managing Director,
Strategy and Creative
Propel Health Communications
Tenafly 

All Entries Finalized Through 10^th June 2025
Will Receive A 25% Discount Off The Standard Entry Fee