It’s more important than ever for marketing teams to make sure they have the infrastructure in place to ensure they can deliver on long-term content production. That's where agile marketing comes in. In this guide, the Content Marketing Institute explains how this approach can dramatically impact your content strategy.

These step-by-step instructions from MarketerGizmo offer a great follow-up to the piece above. Learn how to use agile content marketing to identify your key user personas, write user stories that focus on the types of content each persona needs, and create a story map to allow you to prioritize and group your user stories.

Finally, the team at Convince & Convert explains offers a breakdown of the true value of agile content marketing, and why a simple change in the way you create content will systematically increase the value of each piece of content you create, allow you to do it in a third of the time, and reduce the risk of content failure.