A summer slide show shares the venue in the raw
A summer slide show shares the venue in the raw
SIR Stage37: BETWEEN EVENTS

The quiet that envelops SIR Stage37 between events is contrast in extremis. Absent the swarms of catering staff, stagehands, production PA’s and, of course, the hundreds of happy quests, the venue settles into a dimmed repose, awaiting its next transformation.

It’s this state that most visitors don’t get to see. Of course there are the intermittent site visits for future events and the occasional drop-ins by curious folks walking up the block from Javits, who decide, on a whim, to ring the bell for a quick peek.

But SIR Stage37 at rest has an aura that’s at once peaceful and at the same time poised for activity, as if to say, “Let’s go! Put me to use! Fill me with noise and excitement.” The blank canvas before bold strokes of color are dashed on it by creative planners and producers.

As we enter the summer months, we thought we would share with viewers some of the between event mood at SIR Stage37. An open invitation to have you all return for great events in the days, weeks, and months to come. 
When we do venue tours, we throw on a couple of Source 4s with gel and floor patterns to show how our very practical concrete floor magically changes after the lighting designer’s work is done.
We added this removable railing countertop on the mezzanine as a perfect perch for drinks as guests watch whatever’s happening below. Our lonely stool demonstrates the perfect height for whatever rental piece suit the designer’s vision.
Our Skyjack scissor lift, an obviously necessary piece of equipment for working at SIR Stage37, goes into hiding once quests arrive. Between events, the lift gets the stage all to itself.
When site visitors or passersby arrive, we have a flat screen TV set out in the lobby next to our much admired water works tableau to run a slide show that illustrates the infinite adaptability of SIR Stage37.
Whether for musicians hanging out or production staff taking a break or assistants stuffing goody bags, a space like our new green room, with its own bathroom, has been a much needed accessory space.
From the first day that SIR Stage37opened, people who walked through the center door into the room said, “Wow!” And so we refer to that entrance as the Wow Door. After eight years of operation that feeling persists, even on our quiet days.
From top performers rehearsing for world tours, to major product launches, corporate events, fashion premieres, private parties, and TV show productions, SIR Stage37 can accommodate them all!
Contact us at 212-239-9603 or info@stage37events.com to reserve your event today. Download our floor plan here. Plus, find many more event photos and complete venue information at www.stage37events.com.
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