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Our collection of new titles in Communication & Media Studies features timely and authoritative texts perfect for classroom use, handy teaching guides for instructors, books for general reading, and research and reference. Use code 4F20NCOM1 to save 30% on these books before 9/30/20.

New Textbooks & Teaching Tools

Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution, Third Edition

This new and updated edition presents a fuller, integrated approach to the traditional disciplines of marketing, advertising, and public relations.

Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society, Sixth Edition

The sixth edition of this approachable text offers a lively critique of contemporary advertising’s effects on American character and culture.

This text helps students explore the big questions surrounding the impact of the digital domain on our daily lives.

Political Communication Ethics: Theory and Practice

This text brings together scholars and practitioners to introduce students to what, if any, ethical responsibilities political professionals have.

Testing Tolerance: Addressing Controversy in the Journalism and Mass Communication Classroom

"Written with solid scholarly grounding and empathetic finesse, it should be a must for every instructor’s toolbox.”
Barbara Bealor Hines, emerita, Howard University, past president of AEJMC

Detecting Deception: Tools to Fight Fake News

An essential tool for training future journalists to build stories that recognize faulty arguments and hold their subjects to a higher standard.

>> Professors, you can order digital exam copies of our textbooks on VitalSouce or eBooks.com.

VIEW MORE NEW TITLES & INFORMATION

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