This article from Wishpond discusses exactly why gated content is so critical to your inbound marketing strategy. Follow along to find out what gated content is, how it works, and why you should be using it; discover a few examples of proven gated content and how to create them; and learn how to create a funnel around gated content.
Is Your Content Worth the Download?
It’s the gated content at the bottom of your funnel that ultimately captures your most qualified leads. But, to be effective, it’s got to be worth the download. Here, Entrepreneur offers a checklist of the three qualities your gated content needs to have to be valuable.
How to Determine When and Where to Gate Your Content
Before you go, be sure to tune in to this episode of the Content Pros podcast to hear the pros and cons of the controversial gated content topic, with valuable ideas from both sides of the debate. You'll even get insight and advice on the content we never gate: blog posts.
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The Stressed Marketer's Guide to Lead Generation with Social Media
Download Formstack and Jay Baer's interactive e-book to learn how to turn social media interactions into measurable leads.
Take the Guesswork Out of Marketing Automation
Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.
New Influencer Marketing Research
I am excited to invite you to participate in new industry research, led by the Altimeter Group and focused on the growth and impact of influencer marketing. We are asking brands and agencies who have used (or are currently using) influencer marketing for 5 minutes to share your insight and experience for this ground breaking study.