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Connection Newsletter

September 2013

Matrix Introduces More @ Club Industry

Last week at Club Industry, Matrix launched several new products, including the C3x ClimbMill, IC3 Indoor Cycle, and completely redesigned exercise bikes. For those of you unable to join us in Chicago, here’s a quick rundown of some new product highlights:

C3x ClimbMill – The C3x rounds out the ClimbMill lineup by providing nearly all of the innovative features sought after on the 5 and 7 series in a value package that many will find quite attractive. Click here to learn more about the C3x, which is available now!

IC3 Indoor Cycle – The Matrix IC3 powered by ICG® features an industry standard pedal spacing of 155mm for a more comfortable, natural ride. Other notable features include the convenient integrated dual water bottle holder and 4-way adjustable handlebar and saddle. Click here to learn more about the IC3 –available now!

New Matrix Exercise Bikes- The redesigned Matrix Upright, Recumbent, and Hybrid bikes are easier to adjust, easier to move, and easier to service. We optimized the user position and upgraded the seat for an all-out better ride, while providing features for easy access to internal components for quicker serviceability. While some might try to suggest that “a bike is a bike”, many who tried out the new Matrix bikes at Club Industry may disagree. The new Matrix bikes will be available near the end of November, so check back on matrixfitness.com soon for more details.

We look forward to introducing more innovative products to the industry in the future, but in the meantime, feel free to reach out to your local Matrix representative for more details on the 394 products we currently offer!

In Health,

Kent

JHT Australia supports Shane Crawford’s Tour de Crawf

JHT Australia, wholly-owned subsidiary of Matrix parent company Johnson Health Tech, shared their support in the fight against Breast Cancer by sponsoring the Tour de Crawf - Ride to the Other Side. The Tour de Crawf is a ride completed by TV personality/former footballer, Shane Crawford.

Shane is a former Australian rules footballer, having played for the Hawthorn Football Club in the AFL. He is currently an Australian television personality who appears regularly on the AFL Footy Show. Shane took on the 3,600km trip from Melbourne to Perth over only 22 days (longer than Tour de France and in shorter time!), achieving a feat that some doubted he would complete in time or at all. In total the ‘Tour de Crawf’ raised in excess of $1.32 million dollars for the Breast Cancer Network Australia which will significantly contribute to their operations. To date Shane has raised approximately $2.5 million dollars for BCNA through his various fund raising efforts.

Click here for more information about the Tour de Crawf and Breast Cancer Network Australia.

Kranking - The Ultimate 20-Minute Workout

One of the most efficient 20-minute exercise routines is one that combines strength training and cardio. Incorporating Kranking® into your routine is a great way to get the strength and conditioning benefits at the same time. Researchers at ACE concluded that Kranking is an intense and effective cardiovascular workout that builds upper-body muscular fitness, boosts aerobic capacity, and burns approximately 9 calories per minute!

Kranking also permits full shoulder-girdle rotations that engage core muscles, while the independent crank arms promote balance. Add lunges or squats to your Kranking routine and you can get a comprehensive, full-body workout to help push you to the next level!

Click here to learn more about the benefits of Kranking.

Team ICG Wins Award

ICG®, Matrix indoor cycling partner, has received the 2013 body LIFE Indoor Cycling Award for the seventh time, and the third consecutive year, since the contest began in 2000. Body LIFE, the leading fitness publication in Europe, is distributed in eight countries.

"The body LIFE award is rewarding because it's selected by our customers," said Gary Warren, International Marketing Director, ICG. "Winning repeatedly in an increasingly competitive field demonstrates ICG’s consistent delivery of best customer service, not just the industry’s most advanced indoor cycles.”

ICG was chosen by survey and interview of 500 fitness club owners to measure customer satisfaction in seven categories.

Andreas Fischer, ICG International Managing Director, adds: "We congratulate our global team and distribution partners on their hard work, innovation and dedication. Without you to position ICG® as a market leader, such prestigious awards would not be possible."

For more information, visit teamicg.com