LIA, in collaboration with GOVT VCCP, is announcing the launch of the ‘On the Spot” young creative competition in Singapore.  This competition, which also partners with Lego, aims to open the doors for greater learning and mentoring for young creatives in Singapore through the Creative LIAisons Global Coaching Academy. 

LIA will award the Gold winning team with 2 places to Creative LIAisons Las Vegas 2026. The Silver winning team will win 2 places in the Creative LIAisons Virtual Coaching program.

This is the first time such a competition is held in Singapore. ‘On the Spot’ is a real time competition that puts raw real time ideas in the spotlight. The first 30 teams to submit their interest via Google forms to https://forms.gle/pvsd28VS3G1vpJGH8 will be eligible to enter the live briefing and judging on 27^th March 2026.

The 30 eligible teams will be notified by 13^th March. During the live briefing event on 27^th March, the teams will have one hour to submit their ideas. The jury will select the top 10 finalist teams based on a points system.

The final round is the live judging round. Each of the 10 finalist teams will have 10 minutes to pitch their idea in front of a judging panel of 10 jurors and an auditorium of their peers. 

The Gold winners (team of 2), will be awarded places to this year’s Creative LIAisons onsite programme in Las Vegas, which commences on 27^th September and runs through 1^st October. The Silver winners (team of 2), will be given places in the LIAisons virtual coaching programme that will begin from April 2026.

For more than 15 years, Creative LIAisons has brought together the world’s top creative professionals and young creatives to Las Vegas during its judging sessions to be a part of a learning academy. The onsite programme, funded by LIA, brings approximately 125 young creatives from around the world for a five-day learning programme running concurrently with our LIA judging at Encore @ Wynn Hotel Las Vegas. This exclusive and unique global educational programme features seminars, panel discussions, interactive workshops, the invaluable experience to sit in on statue discussions live in the jury rooms, and a networking event with all jurors, speakers, press, LIAisons attendees and LIA guests.  

The whole thinking behind ‘On the Spot’ is about putting creativity on the stage and witnessing its brilliance unfold before our very eyes. ‘On the Spot’ is not about pass or fail. The live feedback is to be a masterclass for everyone present at the event. It’s live and uncut, so there is authenticity. There’s no agonizing or overthinking as it highlights the skills that truly matter in an agency and client situation – strength under pressure, thinking strategically on your feet and the ability to articulate an idea persuasively.  We have made this a FREE event to encourage creative people, young and old and all talent levels, to come, support and learn.

The stellar judging panel will be made up of the top names and practitioners in the industry. They will give beneficial and constructive feedback on the ideas presented live.

2026 On The Spot Jury:

1) Sai Tzy Horng, Brand Director, Julie's Biscuits
2) Mavis Neo, Co-CCO, The Secret Little Agency 
3) Khairul Mondzi, ECD, BBH Singapore
4) Harish Nambiar, Director of Marketing Communications, Singtel
5) Katya Obolensky, Chief Growth Officer, GOVT VCCP
6) Dale Lam Wenjie, Senior Creative - Our LEGO Agency APAC, The LEGO Group
7) Jia Ying Goh, Senior Creative Strategist, Product Merchandising, APAC- Netflix
8) Johnny Tan, Former CCO, Accenture Song SEA
9) Gerri Hamill, Head of Production, WPP@Unilever/Director of Integrated Production
10) Mylene Ong, Group Chief Marketing Officer, OONA Insurance

This is a FREE event to encourage creative people of all talent levels to support and learn from this competition. The event is open to everyone in the industry.

The clock is ticking. 35% discount valid through 30th April.