December 2025
TOURISM INDUSTRY NEWS
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2024/2025 Travel Southern Oregon Annual Report
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Travel Southern Oregon is excited to share our Fiscal Year 24/25 Annual Report, which spotlights a year of collaborative regional investments, strategic initiatives, and impactful marketing efforts that continue to strengthen our destination.
Through recent in-person stakeholder meetings held throughout the region, we shared regional priorities, updates on Travel Oregon’s 10-Year Strategic Vision, and gathered community feedback to inform future efforts. This report further showcases partnership-driven projects along with the marketing campaigns and content strategies that elevated Southern Oregon’s visibility and supported our communities.
We invite partners to explore the full report and celebrate the collective progress we’ve made together.
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| Available for Partners: TravelAbility Playbook |
The Accessibility Playbook, developed by TravelAbility and Destinations International, equips destination organizations in advancing accessibility efforts. It is an action-oriented guide used to transform visitor experiences, uplift community values, and drive stewardship.
Each section is modular, allowing destinations to explore insights, tools, and practical guidance to support any phase of their accessibility journey.
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October Regional Research Report |
In October, hotels throughout the Southern Oregon Region saw room night Demand decline by 1.8% compared to one year prior, with average Occupancy down 2.1% YoY. Klamath County hotels recorded the highest Occupancy rate at 68.8% while Jackson County saw the highest ADR at $121.
Rentals in Medford and Ashland saw the highest Occupancy in the region at 61.8% and 61.6% respectively, while all other regions were below 60% Occupancy in October.
The Rogue Valley International-Medford Airport’s passenger volume continued to grow in October, increasing by 5.4% YoY. The Eugene Airport welcomed 154,433 total passengers in October, up 2.6% YoY.
The full report and historical regional research reports can be found on our industry site.
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Advertise in the 2026 Travel Southern Oregon Guide! |
Advertising opportunities in the 2026 Travel Southern Oregon Visitor Guide, our bi-monthly newsletter, and high-traffic website are still available to put your business front and center as visitors explore where to stay, eat, and explore. Don’t miss your chance to connect with thousands of travelers planning their Southern Oregon adventure!
Connect with Susan Crow for print or Raena Nielsen for digital today to secure your spot.
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LAST DAY to Submit your Industry Achievement Award Nominations |
Travel Oregon is accepting nominations for the 2025 Travel & Tourism Industry Achievement Awards, recognizing individuals and organizations that go above and beyond to strengthen Oregon’s tourism and hospitality industry. Award recipients will be honored at the Oregon Governor’s Conference on Tourism, March 9–11, 2026, in Portland. Submit your nominations by December 5.
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Register for the 2026 Southern Oregon Travel Jam |
Our Regional Tourism Conference is back! Join tourism professionals, community leaders, and regional partners February 23, 2026 for a full day of inspiration, connection, and collaboration. From thought-provoking keynotes to engaging breakouts and panels, Travel Jam is your opportunity to celebrate what makes our region extraordinary and work together toward what’s next.
Registration is NOW OPEN and you can save big with early bird pricing through December 31st with code EARLYBIRD26 at checkout.
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Travel Southern Oregon is committed to supporting the tourism industry through sustainable destination development, ensuring a positive regional economic impact and a great visitor experience.
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