As your events wind down, shift your focus on ways you can keep your book relevant and interesting. A great way to do that is getting your book into class curriculum or book clubs!
Consider the following:
Class Adoption
Reach out to any professors you may know!
If you're a professor yourself, offer a curriculum swap and see if you can list their book in your curriculum
See if you could find some outside sponsor to help fund the adoption if the department is unable to order the book
Book Clubs
Check out your local library or bookstore and see if they run any book clubs! Ask how you could be involved and/or how you might be able to pitch your book for consideration
Look up popular online book clubs and become a member
Red Hen can offer book club discounts so let them know they can reach out to media@redhen.org for a discount code!