November Recap: Weeks 3, 4 and Overall Monthly Sales
November closed with a decrease of 4.45 percent in same-store sales and -5.41 in consumer count compared to the same period in 2018.
During the last two weeks of the month, independent grocers reported sales were down 5.12 percent for the third week and 8.03 percent for the fourth week. Why the drastic drop in sales? Last year, Thanksgiving day fell in the last week of November, whereas this year it will account for the first week of December.