Sacramento, Calif. – The Unified Wine & Grape Symposium, an event dedicated to the wine and grape industry, is returning to Sacramento for the 26th year in a row, February 4th-6th at Cal Expo.
The largest wine and grape trade show of its kind in the Western Hemisphere, the Unified Symposium draws thousands of industry professionals from all over the world eager to hear about the impact of regulatory changes, trends, technology, research and issues shaping their business decisions.
“Sacramento continues to be the best option to host an event our size due to its food culture, facilities and being centrally located for attendees driving in throughout California wine regions,” said Muriel Bañares Miler, spokesperson for the Symposium. “The Unified draws nearly 14,000 from all over the globe, including exhibitors from nearly 30 countries. In light of the construction at the Sacramento Convention Center, the Unified is fortunate to have Cal Expo make the necessary accommodations to ensure our show is a success.”
The Unified Wine & Grape Symposium has held its annual event in Sacramento since 1994. The Unified is where industry leaders and professionals meet to discuss the latest trends and over 700 vendors showcasing the technical advances and services in the wine and grape industry. The event provides a boost in economic activity to the City of Sacramento in the form of local taxes, tourism fees, and sales tax due to the influx of visitors from various regions throughout the state.
“The Symposium has always been a great event economically for the City of Sacramento,” said Visit Sacramento CEO Mike Testa. “Wine industry leaders love attending this annual event, and we’re pleased to have been able to work with the Symposium and Cal Expo to ensure its return to the region for the 26th year in a row.”
In addition to the trade show, the Unified provides a forum for the industry to learn from one another through presentations and panel discussions. The three days of sessions include 28 presentations and nearly 130 experts who will speak on the latest trends, success strategies, current research applications, and so much more.
“Cal Expo has long been an economic engine in the Greater Sacramento region,” said Rick Pickering, Cal Expo General Manager and CEO. “We understand how important this symposium is to the economy of our region, and we are pleased to offer Cal Expo as the host facility for this outstanding event. Our mutual tie to California’s vibrant agriculture industry is an added bonus.”
For more information about the Unified Wine & Grape Symposium, contact Muriel Bañares Miller at (800) 710-9333 or muriel@brownmillerpr.com.
