Organized and moderated by Professor Marita Sturken  and Professor Jean Railla as part of the 2x2 Keynote Series: New Edges in Media Studies. RSVP here. 

We live in a media landscape in which an increasing number of nonprofits and activist groups like #BLM and Greenpeace employ creative advertising strategies while global brands including Uber, Starbucks and JetBlue use ‘cause marketing’ to build brand loyalty.

For some, this erosion of the boundary between “authentic” communication from the non-profit and activist worlds and branded content is cause for concern; for others, it is not only a practicality but also a factor of contemporary brand culture. This panel aims to address the complexity of this branded world and how it upends how we think about media studies and brands.

How can you communicate your narrative to employers? During this workshop, you will learn and practice how to share your story to engage with employers. Register for Perfect Your Pitch: Pitch Yourself.