Mary Kay Fights Domestic Violence with “Don’t Look Away” Campaign
Mary Kay, the official beauty sponsor of the 50th Academy of Country Music Awards, will be asking talent on the red carpet this year to support its “Don’t Look Away” campaign, which aids domestic violence shelter programs, education and prevention efforts. Host Ashley Eicher will be stationed on the red carpet with a #dontlookaway cutout, and for each celebrity who takes a photo, uploads to social media and uses the hashtag #dontlookaway, Mary Kay will donate $5,000 to loveisrespect.org in the celebrity’s name.
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