O'Day Studios is a health and wellness center in Michigan that practices a form of bodywork called Gyrotonic Training. Even though the studio has dozens of raving, loyal clients who have experienced tremendous benefits, getting new students into the place has been a huge challenge. The problem is, no one knows what Gyrotonic is, and Julie, the owner was having a heck of a time getting the word out. Learn how Stone Soup worked with Julie O'Day and her team to overcome this branding challenge.
