By invoking this narrow view of our sector and reinforcing the perception that nonprofit professionals act only out of compassion, we make it more challenging to position the sector as worthy of investment and as being comprised of trained experts deserving of fair compensation. Not only do we want to be sure not to refer to our own organizations or work as “charity”, we will expedite uptake of the new frame if we are proactive in educating others on such problematic terms. So, for example, if a reporter or funder is using the word charity, take the time to explain to them why it is outdated and how it misleads to the public. As we seek to build public understanding of the breadth and depth of the work the human services sector does, and the critical role it plays in building a thriving society, we need to discard the old terms that no longer serve us.