TikTok isn’t just for dances and pranks anymore - it’s one of the most powerful platforms for storytelling and brand visibility, boasting more than one billion monthly users and some of the highest engagement rates in social media.

Before you jump in, ask yourself: Is your brand ready for the TikTok world? Here’s what it really takes to make an impact:

1. Can You Stay Consistent?
TikTok rewards frequent posting - ideally four to five times per week. Success isn’t about going viral once; it’s about showing up with consistent, creative value that earns you a spot on users’ “For You” page.

2. Are You Ready to Get Creative?
Trends drive TikTok. Using popular sounds or clever twists can boost visibility, but you’ll need to experiment, think fast and get comfortable in front of the camera.

3. Do You Know Who You’re Talking To?
While users aged 18-34 remain the largest share on TikTok, older age groups (35 +) are growing steadily. If your target audience includes them, then your content needs to connect (not just try to convert) by engaging the right tone, topics and format.

4. Will You Keep the Conversation Going?
Posting is just the start. Replying to comments, joining conversations and interacting with other creators helps boost engagement and build brand trust.

5. Do You Know Your “Why”?
Are you after awareness, web traffic or culture content? Clarify your “why” early so your strategy and your results stay on track.

TikTok can be a game changer, but it’s not a “set it and forget it” platform. The brands that thrive are the ones that treat it like a long-term commitment and invest in quality content to make it happen.

Thinking about making the leap?

Before you dive into the TikTok world, let’s talk strategy. The c21 team can help you evaluate your goals, audience and capacity, then decide if adding TikTok is the right move for your organization.

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