Industry News, August 31, 2023
Industry News, August 31, 2023
   Aug. 31, 2023                                                                                                                                                                                Photo by John Alexander              

Travel Oregon Honored with Two Tourism Awards

Winners of the National Council of State Tourism Directors (NCSTD) 2023 Mercury Awards were announced last week at U.S. Travel Association’s annual Educational Seminar for Tourism Organizations (ESTO) conference in Savannah, Georgia. The Mercury Awards recognize excellence and creative accomplishment in state and territory destination marketing and promotion; and inspire, through showcasing outstanding work, the continued development of imaginative and exciting marketing and promotional programs. Travel Oregon was recognized in the Outstanding Print Collateral category as well as Outstanding Video, Film or Podcast Series.
The product of a partnership between Travel Oregon and a collective of representatives from Oregon’s nine federally recognized tribes, the Travel Guide to Oregon Indian Country was honored in the Outstanding Print Collateral category. Driven by the editorial vision of the Tribal Tourism Leadership Committee, the 52-page guide aims to promote tribal tourism assets, cultural resources and respectful appreciation of tribal lands. It offers resources and inspiration to help visitors understand and respect the history, cultures and land that Indigenous people have occupied since time immemorial while promoting attractions on and nearby tribal lands where tribes have invested in ways to welcome visitors. 
Hidden Trails of Oregon, which featured 10 Oregon cities and 10 guided experiences with documentary-style audio, was honored by NCTSD as Outstanding Video, Film or Podcast Series. Narrative voice-overs by Armchair Productions touch on themes important to our visitors such as land stewardship, safe outdoor adventure and Oregon’s rich cultural landscape. The quantifiable outcomes of this podcast were impactful—including 90,000+ downloads, 60,000+ hours of engagement—and brought Oregon to life for listeners all over the globe while inspiring travel to the state.
Travel Oregon has been honored with 24 Mercury Awards since 1997. To see all awardees, visit ustravel.org
See the official press release here

      Register for the Oregon Outdoor Recreation Summit

      The Oregon Outdoor Recreation Summit (in partnership with the Oregon Trails Summit) brings together Oregon’s outdoor community to learn, build relationships and find solutions to the challenges we face in developing and elevating outdoor recreation opportunities to best serve Oregon communities and celebrate and protect our natural, cultural and historic wonders. The 2023 summit will take place Nov. 2-4, 2023 at The Mill Casino Hotel owned by the Coquille Indian Tribe, and in surrounding areas on Oregon's Southern Coast, ancestral homelands of the Coquille Indian Tribe, Coos, Lower Umpqua and Siuslaw Indians, the Confederated Tribes of the Siletz Indians and other Indigenous bands.
      The summit combines fun, high-impact and in-person networking opportunities with conference programming on the important issues of the day, educational content, trails stewardship work parties and several in-field tours and workshops. Check out the full program and register today.
      Travel Oregon is offering scholarships for guides and outfitters enrolled in Travel Oregon’s Why Guides program to attend the summit. Eligible businesses are encouraged to apply here by the Sept. 15 deadline. Additional scholarship opportunities can be found on the summit website.

          Attend the Oregon Main Street Conference

          Main Street programs throughout Oregon help to sustain and enhance the vitality of traditional commercial districts. The 2023 Oregon Main Street Conference is a great way to understand the importance of Main Street districts to the health and well-being of local communities. This year's conference theme is "Idea to Implementation," which aligns with the innovation and creativity in Oregon's Main Street organizations as they work to impact their communities and develop concrete programs and activities to inspire meaningful change. 
          Get to know the keynote speakers and see the detailed agenda here.

              Register for the Oregon Restaurant & Lodging Association Conference

              The ORLA Hospitality Conference is jam-packed with timely industry-related content and opportunities to connect with your peers. Topics include recruiting and retaining a strong workforce, addressing cybersecurity, leveraging intelligence on business travel trends and discretionary spending, advocacy updates, human trafficking prevention, overcoming dysfunctional teams and workforce development initiatives. In addition to representatives from national affiliates, hear from The Table Group, authors of The 6 Types of Working Genius, on building and sustaining a healthy organization. Learn more and register at orlahospitalityconference.com.

                  Oregon Tourism Leadership Academy Now Accepting Applications 

                  The Oregon Tourism Leadership Academy is now accepting applications for the 2024 cohort. This program, offered through the Oregon Restaurant & Lodging Association, is designed for professionals currently serving Oregon’s tourism and hospitality industries. Interested program participants should have supervisory, managerial, or executive responsibilities in either the private or public sector. Program participants must confirm their availability to participate in four multi-day experiences taking place during all four seasons of the year.
                  This comprehensive program requires a commitment of time from participants. Before applying, prospective participants should review all program information available here. Interested in hearing from tourism professionals who’ve completed the program? Watch the testimonials from Ashley Cates with Travel Medford and Dawnielle Tehama with Willamette Valley Visitor’s Association. 
                  ​If you have any questions, contact Lauri Byerly.​

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