A networking group launched seven years ago by the Iowa Association of Business and Industry in partnership with CIRAS continues to help its members learn from people who do the same work they do. MarketWise provides marketing and sales leaders opportunities to expand their skills through education, shared experiences, and best practices with their peers.
Ralph Bright, Vice President of Marketing at Interpower Corporation education, shared experiences, and best practices with their peers. Ralph Bright, vice president of marketing at Interpower Corporation, is one of several dedicated members who believe regularly attendance at the group’s meetings makes him more effective at his job.
“This group helps keep me on the cutting edge of marketing technology,” said Bright, who joined five years ago. “But the biggest benefit is the ability to confidentially bounce ideas off each other – get a different perspective on a problem I’m facing. None of us are as smart as all of us.”