Industry News, July 12, 2023
Industry News, July 12, 2023
   July 12, 2023                                          

2023-2025 Competitive Grants Guidelines Available 

Ten percent of Travel Oregon’s budget is dedicated to a competitive grants program to award eligible applicants for projects that contribute to the development and improvement of local economies and communities throughout Oregon by means of the enhancement, expansion and promotion of the visitor industry.
Projects support Travel Oregon’s vision of  ‘an Oregon that is a welcoming destination where tourism drives economic prosperity, benefits the natural environment and celebrates rich, diverse cultures.’
The 2023-2025 Competitive Grants Program is designed to address the following strategic priorities that are part of Travel Oregon’s 2023-2025 Biennial Plan:
1. Reduce high visitation pressures and increase community livability by investing in the development of niche tourism product that is based on growing visitor demand and Oregon’s competitive advantage (e.g., outdoor recreation, culinary, agritourism, arts and culture).
2. Expand opportunities for residents and tourism stakeholders to actively engage and collaborate in destination management processes.
3. Align and support communications across the tourism industry to improve visitor behaviors and experiences with timely information, responsible recreation practices and respect for all communities.
4. Support the development of new and existing tourism-related facilities and products (e.g., visitor experiences, attractions, and public spaces) to better serve historically and currently underserved and under-resourced communities.
The Letter of Intent (LOI) form will be available at 8 a.m. on July 13 and will be accepted through August 18, 2023.  The total funding available for this grant cycle is more than $3 million.
Read the grant guidelines to see eligibility requirements, funding parameters and application questions. Please direct questions to grants@traveloregon.com.
Travel Oregon will host lunch-hour Q&A sessions via Zoom:

      2021-2023 KPIs: Resident Sentiment, Visitor Sentiment and Economic Impact

      The COVID-19 pandemic had an unprecedented impact on the tourism industry in Oregon. As part of the recovery process, several key indicators were utilized to assess the progress of recovery. These indicators included Resident Sentiment, Visitor Sentiment and Economic Recovery. The provided dashboard and accompanying report present the findings from the following assessments:
      • Economic Recovery (2021): This section focuses on evaluating the economic rebound of the tourism sector in Oregon. It examines various aspects such as earnings, employment and visitor spending, providing insights into the overall recovery progress.

      • Resident Sentiment Survey (December 2021): The Resident Sentiment survey gauges the perceptions and attitudes of Oregon residents towards tourism and its impact on their communities. It provides valuable feedback on the level of support, concerns and expectations of the local population.

      • Visitor Sentiment (December 2021): The Visitor Sentiment assessment captures the feedback and experiences of tourists visiting Oregon during the recovery phase. It examines visitor satisfaction, likelihood to revisit, and willingness to recommend the destination (Net Promoter Score).
      These reports and the dashboard serve as essential tools in evaluating the progress of the Oregon tourism industry’s recovery efforts. They provide valuable insights into the economic and social aspects of the recovery process, helping stakeholders make informed decisions and shape future strategies for a successful rebound.

          New Welcome Center Visitor Count Dashboard

          Our Welcome Center Visitor Count dashboard provides information on the visitors to our Welcome Centers. Our dashboard tracks valuable metrics, allowing you to stay informed about the number of people visiting each Welcome Center, their origins and their destinations.
          Key Features of Our Visitor Dashboard (updated monthly):
          • Visitor Count: Get up-to-date information on the number of visitors at each Welcome Center. Track the daily, weekly and monthly visitation to understand visitor trends.
          • Origin and Destination Analysis: Dive deeper into visitor demographics by exploring their origin and destination points. Our dashboard highlights the regions and cities from which visitors are arriving and provides insights into their preferred destinations within Oregon at a regional level.
          • Interactive Mapping: Visualize visitor origins and destinations through an interactive map interface.
          For guidance on how to use the dashboard, access the presentation as well as to the instructions in the footnotes of the dashboard on the industry site.

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              Contact Travel Oregon at: 971-717-6205 or by email Industry@TravelOregon.com
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