More than 75 communities across the state will join Travel Oregon in welcoming the world to celebrate the World Athletics Championships Oregon22, July 15-24 in Eugene.

Following the Fourth of July holiday, communities from Bandon to Hermiston to Medford will be dressed in the “Hello, World. Meet Oregon” campaign collateral offered earlier this spring. In addition to signage posted throughout the state, branded billboards can be seen along the I-5 corridor and at the Portland International Airport.

Learn more and get your tickets.

In January, Travel Oregon released a draft transformational strategy for comment and feedback. Industry members weighed in and a revised draft was shared with the industry in June. During the June 15 Oregon Tourism Commission Meeting, the 10-Year Strategic Vision was officially adopted.

We invite you to read the vision.

Travel Oregon has developed a new resource to help communities learn about the benefits of protecting—and promoting—Oregon’s dark skies. Dark sky tourism is a concept that includes stargazing and other unique nighttime activities like moon-bathing, nocturnal creature guided tours, indigenous and cowboy storytelling, night sky inspired artistic events, and more. Oregon boasts some of the most pristine conditions in the world for these nighttime activities, and with 33% of humanity no longer able to see the Milky Way from their home, a growing number of people are interested in traveling to experience a dark sky scattered with stars.

View the Oregon Dark Sky Tourism Toolkit to learn how to develop dark sky tourism in your destination.

On July 1, Southern Oregon University announced their newest academic program: the Sustainable Tourism Management bachelor’s degree program. The program will provide students tools to recognize and address the role of sustainability in the tourism industry.  

The new program is available for enrollment this fall. Read the official press release.