Get to Know Oregon's Hispanic Visitors: Part 2, April 26
Join Travel Oregon for the second of a two-part series on Hispanic visitors. Participants will dive into a presentation from Travel Oregon's research team on Hispanic visitors in Oregon and how the tourism industry can understand their distinct perspectives, interests, and behaviors.
MMGY Global conducted the Vistas Latinas study in 2021 and collected more than 3,000 responses from US Hispanic visitors.
As a sponsor of the study, Travel Oregon was provided with data on Oregon’s past and future Hispanic visitors. Utilizing this information, we will share insights on how Oregon’s tourism industry can best meet the diverse needs of Hispanic communities.
For a recap of Part 1 of the series, view the recording here.