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May is Wildfire Awareness MonthThis month is designated as Wildfire Awareness Month in Oregon. The Oregon State Fire Marshal (OSFM) and partners are engaged in a campaign to encourage, empower and inform Oregonians to help prevent and prepare for wildfires.
The OSFM is hosting a series of webinars geared toward being prepared for wildfires:
Past webinars are available to view here.
As we move into the summer months, Travel Oregon will share updated wildfire information for visitors and regional partners on Travel Oregon’s Industry Oregon Wildfire Information page.
With Memorial Day Weekend approaching, we encourage Oregon’s residents and visitors to recreate responsibly, plan ahead and use caution. Learn more about how you can do your part to prevent human-caused wildfires at Keep Oregon Green.
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Travel Oregon Program Selected as Adobe Award Finalist
This week, Travel Oregon’s VLM (Visitor Lifecycle Management) program was selected as one of three finalists for this year’s Adobe Experience Maker Awards in the Architect category. The Adobe Experience Maker Awards recognize leaders behind the most outstanding customer experiences. This is a global competition across many industries, so we are excited to learn of our selection as a finalist in the Architect category, which recognizes the company that has unified their content and marketing strategy to streamline the digital customer journey – delivering personalized, relevant content to the right audience at the right time to achieve measurable impact and lift business results. “VLM's recognition as a finalist for this award acknowledges that the program "is not only cutting-edge for the tourism sector, but also competes globally and across industries as a best-in-class visitor-experience program," says Bryan Mullaney, Insights & Planning Manager for Travel Oregon's Marketing team. Mullaney and Ariana Bray-Sweet, Marketing Automation Analyst, are the creators and drivers of the VLM program.
The other category finalists include:
- The National Football League
- HDFC Life – One of India’s largest insurance companies
Travel Oregon is honored to follow the footsteps of exemplary tourism organizations who have previously been selected as finalists: Visit Qatar and Visit South Australia.
Winners will be announced in New York City on June 21.
The VLM program was developed to build a deeper, more meaningful relationship with potential visitors to Oregon. The goal of this program is to guide travelers through each step of the travel decision-making process by providing users personalized content and recommendations. To accomplish this, we used marketing automation software to construct an email nurture stream, which is a series of trigger emails based on a subscriber’s location within the travel decision-making process.
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Competitive Grants Timeline UpdateGrant Guidelines are currently under development which has delayed our previously announced application window. Guidelines will be available online and shared through the industry newsletter in June.
This round of funding will include both marketing and infrastructure as areas of focus. We are also developing additional priority areas to align with tourism industry needs and Travel Oregon’s 2023-2025 Strategic Plan in support of the organization’s 10-year vision.
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Trail Accessibility Assessment and Inclusive Information Training with Access Recreation
This two-hour virtual training, May 30 from noon to 2 p.m., will include a one-hour presentation from Access Recreation (AR) on the “Guidelines for Providing Trail Information to People with Disabilities” and the supporting project: AccessTrails. Patrick Stark from the U.S. Fish & Wildlife Service will provide a trail agency perspective followed by Q&A and discussion. This event is relevant for those in a variety of roles from tourism partners, front desk, administration and communications, park rangers, maintenance workers and volunteers with direct contact with the public. Register here.
Anyone is welcome to attend part II, a three-hour onsite field assessment in the Zigzag Ranger District of Mt. Hood National Forest. Limited space is available. Contact Steph Noll for more information.
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Commission Meeting Recording Available Online
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Outdoor Recreation Summit Session Proposals Due May 31Help develop the program for the 2023 Oregon Outdoor Recreation Summit by submitting session proposals before May 31. The summit, in partnership with the Oregon Trails Summit, is planned for Nov. 2-4, 2023. It will take place at The Mill Casino Hotel & RV Park, owned by the Coquille Indian Tribe, and in surrounding areas on Oregon's Southern Coast, the ancestral homelands of the Coquille Indian Tribe, Coos, Lower Umpqua and Siuslaw Indians and the Confederated Tribes of the Siletz Indians.
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