EVALUATING YOUR GOLF MANAGEMENT COMPANY
Golf management companies are typically retained by clubs/courses requiring professional assistance in enhancing the performance of the club. In most cases, they’re retained because they possess knowledge and expertise that ownership or club members don’t have in the area of operations, which includes marketing, agronomy, food & beverage and the other elements of successfully running a golf course or club. Accordingly, it’s not unusual to observe a blind allegiance to the management company retained, often because of a good marketing job by the management firm in developing a relationship.