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| News from Clemson University's Department of Marketing
Fall 2023
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From the Department Chair
Dear alumni, friends and supporters:
Fall '23 has been an exciting time for Clemson's Department of Marketing as we embrace the University's challenge to Elevate our student experience, research and community impact. In August, we welcomed six new faculty members, which is a result of our growth in majors and a commitment to hiring faculty who are doing cutting-edge research. The newest cohort of our M.S. Marketing program is working with clients of the South Carolina Small Business Development Center to deliver programmatic digital advertising campaigns for platform certification and go-to-market strategies. In May, we took 30 undergraduate students to New York City to experience a behind-the-scenes look at how marketing strategy is implemented at some of the world's leading corporations, including PepsiCo, L'Oréal and Amazon. The Marketing Student Advisory Board hosted an expert panel discussion about careers in digital marketing, and our advisory boards participated in an energizing day together at our combined College board meeting with Dean York in October. The Sales Innovation Program (SIP) is booming with over 200 student members, and our sales faculty have begun research projects with SIP corporate partners on topics ranging from salesperson retention to incentive and compensation packages. Finally, the Department ushered in a leadership change, as Jennifer Siemens, Ph.D., was promoted to associate dean for faculty excellence, and Danny Weathers, Ph.D., was appointed interim department chair. If you are interested in learning about involvement opportunities with the Department of Marketing or would like to help support student and faculty initiatives, please consider a financial gift to the Marketing Excellence Fund. You can also engage with the Department in other ways, such as mentoring students and hiring Clemson marketing graduates! We wish you all a restful holiday season and look forward to hopefully seeing many of you in the upcoming year. Go Tigers!
Jennifer Siemens, Ph.D.
Associate Dean and marketing professor
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Danny Weathers appointed interim chair of the Department of Marketing at Clemson University
With over a decade of dedicated service and a strong commitment to academic excellence, Weathers is set to lead the Department of Marketing toward continued growth and innovation. Read more.
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In This Issue
Enjoy Stories and Highlights from this Semester:
- Alumni Spotlight
- From the Board
- Faculty In The News
- M.S. Program Update
- Student Engagement
- Student Marketing Scholarships
- New Faculty Members
- Stay Connected
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Alumni Spotlight — Kathryn Berkhimer
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From The Board
In November, Marketing Advisory Board members J.D. Tuminski, Kathryn Berkhimer and Pamela Trimnal served as panelists for a student-led digital marketing panel. During the discussion, the board members shared their experiences and recommendations in the digital marketing industry and connected individually with students following the panel.
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During multiple interviews, Angeline Scheinbaum, Ph.D., professor of marketing, spoke on various trends in the marketing industry and athletic realm.
In WalletHub, Scheinbaum highlighted her sports marketing expertise as she discussed the biggest issues facing soccer in the United States.
During her interview with FOX News Business, Scheinbaum discusses the effects of the COVID-19 pandemic in the U.S.
Scheinbaum also showcased the Robert H. Brooks Sports Science Institute in her discussion of the PGA Tour's merger with LIV Golf in a FOX Carolina interview.
In another interview, Scheinbaum explained to FOX Carolina what it means for fans and the team when the Atlanta Braves become a publicly traded company.
Scheinbaum also gave insight into five marketing lessons to take away from the Taylor Swift and Travis Kelce romance.
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Marketing Professor Amanda Cooper Fine was recently recognized with the Douglas W. Bradbury Award for her outstanding contributions to the Clemson University Honors College. Each Spring, candidates for the award are nominated by honors students, faculty, department chairs or other administrators, and a committee with representatives from every college selects the award recipient. Read the full article.
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Danny Weathers was recently invited to discuss his newly published JAMS article defining and understanding commitment to "Activity Streaks" on the Streaking podcast. Listen to the full podcast on YouTube.
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M.S. Marketing Program Update
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Student Engagement
Gateway to World Markets
Marketing and finance students gained real-world industry experience when they participated in the Gateway to World Markets summer course in New York City. We are grateful to the companies, including Amazon, Pepsi Co., Cisco, the New York City Stock Exchange and Madison Square Garden. Special thanks to faculty member Mary Anne Raymond, Ph.D. and others who joined the students on the NYC trip.
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New Faculty Members
Meet our new faculty members! The Department of Marketing is excited to welcome six new faculty, including Ishani Banerji, Ph.D.
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Student Marketing Scholarships
Each year, outstanding students are recognized by both the Wilbur O. and Ann Powers College of Business and the Department of Marketing for their commitment to excellence and continuing to uphold the value of a Clemson diploma.
This year, the Department of Marketing recognized four scholarships to four exceptional students in general marketing, research, sales and sports. Hunter Stokes, Faith Aldridge, Abigail (Abby) Grossman and Christopher (Tommy) Roy are the four recipients of this year's scholarships.
Marketing students Benjamin Dority and Kerrigan White were honored to accept the College of Business Annual Scholarships.
The Council of Logistic Managers Annual Scholarship was awarded to marketing student Pressley (Trey) Ridgill.
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