On October 17, the Austin TPID launched a groundbreaking initiative: the first designated campaign by a Texas TPID specifically focused on driving demand for its Select Service and Extended Stay properties.

This campaign was designed to ensure the positive impact of TPID investment is felt across the entire city, with a specific focus on Select Service and Extended Stay properties.

Exceptional Early Return: In just two weeks, the campaign generated $1.2 million in hotel revenue from a $25K investment, achieving a phenomenal 48:1 Return on Ad Spend (ROAS).

Widespread Impact & High Bookings: This first-of-its-kind initiative is driving demand across the district, resulting in 8,248 room nights booked across 106 Select Service properties.

Catalyzing Destination Interest: The campaign delivered over 1 million impressions and led to 422.1K destination searches tracked among the exposed audience, signaling that the campaign is actively catalyzing new travel consideration, not just converting existing travel planners to Austin TPID properties. 

Campaign Timing: Live between October 2025 - March 2026 at an investment level of $200,000 with Expedia, with the intent to optimize and continue after the 6 month test pending final performance. 

Neighborhood-Specific Landing Pages: The core of the campaign is a series of dedicated Expedia landing pages, with each page focused on a specific Austin neighborhood, including North, East, West, South, Central and Downtown. Each landing page offers travelers a full view of the neighborhood experience, featuring a regional hero image, details on unique experiences, and nearby points of interest, leading directly into the curated hotel listings.

Exclusive Hotel Listings: These pages are designed to drive engagement and conversion specifically for TPID partner hotels. Only TPID Select Service and Extended Stay properties – defined as any hotel with fewer than 5,000 square feet of meeting space – will populate in these searches.

Seamless Hotel Integration: Property details, sales, and special rates are automatically pulled from each hotel's organic Expedia listing, ensuring no lift is required from the partner hotels to participate. Properties should work with Expedia market managers to optimize their listings for maximum impact and make sure photography is updated. 
Note: Accelerator investments with Expedia is separate from this campaign.

If you have any questions about this program, please don't hesitate to reach out to us at atpid@visitaustin.org.

The best resource for information on the Austin Tourism Public Improvement District is austintpid.org. From there you can view the Austin TPID Service Plan, basic FAQs and contact information should you have questions and need additional clarification. This site is actively being updated so continue to check back as more information is added.

Updates from the district will come from this email. Please ensure this communication ends up in your inbox. We ask that you only forward it on to other Austin TPID district members. Should someone need to be added to this distribution, please email us at atpid@visitaustin.org.