| Welcome New and Recently Renewed Members:- Somer Athari, Senior Project Manager, Noble Studios
- Kyle Brice, Account Coordinator, Noble Studios
- Laurie Brucks, Marketing Director, ProThera, Inc.
- Greg Fine, Marketing Director, Nevada Commission on Tourism
- Andy Walden, Account Services, Noble Studios
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| Upcoming National & Regional AMA Training Events & Conferences:
Upcoming AMA Webcasts:
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Our Sponsors:
Thank you to our sponsors for your ongoing support of our organization!
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To learn more about sponsorship opportunities, please reach out to our VP of Sponsorship, Eve Porcello at eve@moonhighway.com.
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Update Your Member Profile
Has your contact information changed recently? If so, visit www.ama.org to update your member profile so that we have your most current contact information.
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About the American Marketing Association
Founded locally in 1982, the Reno-Tahoe AMA’s mission is to serve our members and be THE marketing source by providing networking, knowledge, and career development. The Reno-Tahoe AMA meets at noon on the third Tuesday of each month at the Atlantis Casino Resort.
The AMA is a non-profit organization with over 38,000 members internationally, and is the source that marketers turn to every day, online, in print, and in person. To learn about the AMA, visit our recently redesigned website at www.ama.org.
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Don't Miss Next Tuesday's Luncheon Featuring Matt Heinz, CEO of the Seattle-Based Heinz Marketing - August 19th, 11:30 a.m. - 1:00 p.m.
Based on the results of our last member survey, some of the key feedback we received was that our members wanted more out of town speakers. Next week we will welcome Matt Heinz, President of the Seattle-based Heinz Marketing to talk more about social selling, specifically: how to influence, find, and convert more business via the social web. Below is a short video overview about Heinz Marketing:
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Calling All Website Gurus: It's Time for a Renoama.com Refresh!
The Reno-Tahoe AMA is looking to redo our website. It has had a good run, but it is time for an upgrade. We will be sending out an RFQ later in the month to our member roster. This could be a wonderful sponsorship opportunity for one lucky local business. If you are interested or know anyone who is interested in learning more about this opportunity, please reach out to somer.athari@noblestudios.com and she can provide further details.
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Join Us at The Reno Collective on August 27th for Our Quarterly Mixer Please join us for our quarterly mixer on August 27th from 5:30 – 7:30 p.m. at the Reno Collective! (An email with more details will be going out about this shortly.) The Reno Collective is a collaborative workspace for designers, creatives, technologists, entrepreneurs, freelancers, rocket scientists, and startups. If you haven't visited the space before, now's your chance! With a prime location in downtown Reno directly across from the Truckee River, the Reno Collective has been featured recently in a variety of publications and it's absolutely worth checking out. What's more, Battle Born Beer will be sponsoring drinks. To learn more about Battle Born Beer, please visit their Facebook page here. According to their page, Battle Born Beer makes beer for Nevada that is 100% certified Battle Ready.
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American Marketing Association Appoints Russ Klein as New CEO
The American Marketing Association (AMA), the largest professional marketing association in North America, recently announced that Russ Klein will become the Association’s new CEO, joining the organization effective August 11th. An accomplished marketer with more than 30 years of experience in both the corporate and agency settings, Klein most recently served as the chief marketing officer for Arby’s. Klein replaces Dennis Dunlap, who is retiring after 15 years as CEO of the AMA. Click here to view the full press release.
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Upcoming Luncheon Events In September we will host the City of Reno's Director of Communications and Community Engagement, Deanna Gescheider. Deanna will talk about the City of Reno's recent marketing and communications efforts, as well as how they are currently engaging the citizens of Reno.
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| July 2014 Luncheon Recap: "Marketing World Class Endurance Events" featuring Curtis Fong, Todd Jackson, and Eric Lerude The Reno-Tahoe region is known for hosting such world class endurance events as America’s Most Beautiful Bike Ride, the Xterra Championship, the Donner Lake Triathalon, and the Reno-Tahoe Odyssey, among many others. Last month, the Reno-Tahoe American Marketing Association was lucky enough to host each of these events’ respective organizers to hear more about how they market their events. Below are some pictures from the event:
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During the luncheon, the event organizers talked about their respective events, how they use marketing to achieve their objectives, and how they track their success. All in all, the panelists shared some excellent marketing advice and it was a treat to be able to hear what they do behind the scenes to bring awareness to their causes.
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NCET's Small Business Expo is September 26th
The Reno-Tahoe AMA is proud to be working with NCET on bringing marketing programming to its annual Small Business Expo to be held on Friday, September 26th. The event will be held from 10 a.m. - 5 p.m. at the Atlantis Resort Spa Casino. Our past president, Somer Athari, is working hard to find speakers for this event. Below is a video preview courtesy of NCET to learn more about this event:
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