In this newsletter, we explore how Rooibos is playing an important role in women’s health, supporting evolving wellness priorities at every stage of life.

We also share updates on the South African Rooibos Council’s efforts to address new US import tariffs, ensuring Rooibos remains competitive in key international markets.

And if you’re looking for smarter drink choices to power through your workday, discover why Rooibos stands out as a naturally energising option, along with fresh insights into its role in fitness and recovery.

All this and more below!

As South Africa celebrates Women’s Month, new research highlights that more women than ever are choosing healthier beverages, with Rooibos firmly in the spotlight.

Tea continues to be a daily ritual for over 22 million South Africans, and data from Eighty20 shows women are driving this trend. They are more likely than other groups to opt for tea, including Rooibos, as part of their everyday wellness choices.

According to Prof Elmarie Terblanche from the Department of Exercise, Sport and Lifestyle Medicine at Stellenbosch University, Rooibos is “more than just a traditional herbal tisane – it’s a wellness companion for women at every stage of life.” Naturally caffeine-free, it supports evolving health priorities, from the student years through to family life and beyond.

Scientific evidence backs these benefits. A 2023 review published in the Journal of Public Health in Africa confirmed that Rooibos interventions significantly improved cholesterol levels, antioxidant status and blood glucose control across a wide age range, even in high-risk groups. Local researchers continue to build on these findings, strengthening Rooibos’ reputation as a natural tool for better health.

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The South African Rooibos Council (SARC) is working with the Department of Trade, Industry and Competition and the US Embassy to address the new 30% tariff on South African imports, including Rooibos.

As Rooibos is grown only in the Western Cape, the Council stressed it poses no competitive threat to US agriculture. Over 90% of Rooibos sent to America is shipped in bulk for blending and packaging by US companies, supporting local jobs and business activity there.

While the US makes up about 5% of total Rooibos exports, the industry is closely monitoring the situation. “Our priority is to support producers and exporters during this challenging period,” said SARC Chairperson, Dawie de Villiers. “We’re engaging stakeholders to keep Rooibos competitive in the US, while also strengthening other international markets.”

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A recent article on thevibeza.com highlighted three drinks that can help sustain energy levels throughout the workday - and Rooibos made the list.

Praised as a natural choice for lasting energy, Rooibos is caffeine-free and naturally sweet, making it enjoyable without added sugar. This means no spikes or crashes, just steady support to help you power through your day.

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Around the world, athletes and fitness enthusiasts are turning to natural options to support performance and recovery and Rooibos is emerging as a smart choice.

Exercise is well known for its many health benefits, but it can also place stress on the body. Rooibos, with its unique mix of natural antioxidants, helps neutralise this stress and supports the body’s own defence systems.

New research suggests that Rooibos may aid recovery, reduce inflammation and promote overall wellness, making it a valuable ally for both professional athletes and everyday fitness enthusiasts. With its caffeine-free and naturally sweet profile, Rooibos is an easy way to fuel an active lifestyle.

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