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We Need Your Help -
The Wine Road Podcast is nominated in the 15th Annual The Taste Awards Viewers Choice Category Voting for BOTH Best Food or Drink Podcast and Best Regional Podcast. But to secure the win(s), we need your votes.
We were also nominated in the Best Travel Program category, which their committee selects.
We are up against some heavy hitters, with marketing departments, which we do not have - so we need some help.
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Our 46th Annual Barrel Tasting Weekend March 2-3, 2024 11:00-4:00 both days
We are missing wine info from 4 wineries, but the program is online, as is. PROGRAM
Tickets go on sale Thurs. (Wed. for Insiders).
Goal for this event is to sell 2000 tickets.
Early Bird Weekend Tickets will be available Jan. 25-30 for $85. Then the price goes to $95 for the weekend. Sales will end Feb. 26th
Debbie will get a toolkit out by the end of the week. Questions - Debbie@wineroad.com
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A little more - Winter WINEland 2024 |
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| We ultimately sold 1750 tickets, compared to last years 1514 tickets. 15.6% increase!
We are missing supplies from 20 wineries - please drop them off this week.
Please leave your supplies in the lobby - glasses, wristbands, envelopes.
Supply drop off - 1437 Grove Street, Healdsburg (our office)
In the meantime, please continue to share as many photos from the weekend as you can. Let's get the hashtag #Wineland2024 pumped up! We want people to see what they missed...we'll capitalize on that for our next event.
This is the video Mysty created from the weekend, feel free to share this link too: Winter Wineland2024
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| Feb. 10th, 11:00-4:00
Wine Love Wine Trail
Tickets are on sale. We just posted the competed program online, showing the wines and other details from wineries. We've sold 30 tickets thus far and would love to get to 200.
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| Save these dates for the rest of the year: Spring Wine Trail, May 11, Summer Wine Trail July 13, Fall Wine Trail Sept. 14.
Spring sign-up will begin March 12, with tickets going on sale April 1.
These "Wine Trails" are low key. We anticipate selling 200 tickets for each weekend. We do not supply glasses, wristbands, programs or RSVP list. Visitors buy their ticket on Eventbrite, up until that day, then show you the ticket on their phone. Wineries, need to provide "walk-in" tasters with 2-3 wines for tasting (which are listed online, ahead of time) and that is all. No food, music, discounts - very simple. Wineries may see 2 people, or 20 people, they will not see 200 people. Its an opportunity to get some NEW wine buyers to visit YOUR winery.
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This Saturday - January 27th
The Atlantic Seaboard Wine Association returns to Healdsburg on January 27!
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They will share 24 award-winning wines from their 2023 competition. During this SCWLA event, you can taste the Best of Show Award Winner - The NV Petit Verdot by Bordeleau Winery in Maryland.
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Join us Saturday, the 27th from 4 to 6 p.m. at CraftWork Healdsburg, 445 Center Street. A brief presentation will precede the tasting to provide historical details about the extensive Eastern Seaboard region. Light appetizers will be offered.
Tickets for the SCWLA fundraiser are just $30 for members, $35 for non-members.
This annual tasting event has become popular and may sell out.
For tickets and more details visit SonomaWineLibraryAssn.org/Events.
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Tuesday, January 30th
DTC Wine Workshops has a new webinar on tap.
The Five Funnels Workshop – how to rethink your sales funnels and channels to accommodate the changing economic environment and consumer behavior.
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The challenge for small production wineries is getting your brand to stand out in a very competitive setting. Small winery teams are seeking a new direction for their business strategy to become more competitive, increase foot traffic and brand awareness with existing and new customers. While, simultaneously maintaining their current customer base, effectively maintaining their e-commerce funnel, and retaining their wine clubs.
This 1.5-hour hands-on workshop will provide an interactive strategy on driving traffic to your Five Funnels. With in-depth instruction and a downloadable workbook as a tool to develop ideas to build a stronger strategy for 2024.
They are offering a $25 discount to Wine Road members, with the promo code: WN25 when registering HERE
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Thank you to our partners along the Wine Road for their financial support.
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