If you're like many outdoor, ski or bike shops, you support and sponsor events, clubs and teams in your area. These groups can be tremendous brand ambassadors and advocates for your store, while also helping to promote outdoor activities in your local community. However, this usually comes at a price for you as an owner or manager, in the form of steep discounts that you feel compelled to offer team and club members. 
Institute Team & Club Rewards

Wouldn't it be better for you (and your margins) if club members earned rewards that could be used on a future visit, rather than receiving big discounts on each and every purchase? 

An automated rewards program gives you an alternative to straight discounting while still incentivizing your team members (and your other customers) to make repeat visits and purchases. 

If you're thinking about implementing a rewards program and not sure where to start, CCA Sports Retail Services' automated rewards platform gives you the ability to set up a rewards program that will track the rewards your customers have earned, and automatically let them know when it’s time to redeem. You can even set up options for multiple rewards levels (like standard and team levels) and exclude products like clearance or sale items from rewards calculations.

“One of the best things we’ve done in the past 12 months to improve our business was launch the Rewards program. With this we have been able to completely eliminate upfront discounts. This has had a huge positive impact on our gross profit margin.” 

-Rob Koleser, Marty's Reliable Cycle 
CCA Sports Retail Services helps independent retailers maximize their profitability through combined economies of scale and through business savings, marketing and operations programs. These retail services include a private-label consumer financing program with the lowest rates in the active lifestyle industry. For information on becoming a CCA Sports Retail Services member:
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