Weekly Member Memo
April 11, 2023
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We already have some traction with our Walk-Ins Welcome campaign on Flipboard. It launched April 3rd and in one week we've seen nealry 3000 clicks on the list of wineries, via Flipboard.
This message is now the main call-out on our home page and we're sharing on social.
Our digital ads begin with SF Chron today AND we shared the link in our consumer newsletter last Thursday - we saw 1400 clicks on that link within two days!
We have two short videos in the works, which will start sharing next week. I hope this drives some traffic your way. Happy to add more wineries if you want to be included.
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On a side note - we shared our Winery Easter Hours in the consumer newsletter last Thursday and over 800 people clicked that link, within a few hours. People DO READ our emails. You are missing the boat if you are not participating, sharing, and engaging with our programs.
Last week we mailed all of our winery members a comprehensive list of all of our current programs. It details what is it, where you will find it online and how to participate.
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Transcendence Theater and YOUR Wine Club |
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Host your Winery Group at the award-winning summer season of Transcendence Theatre Company at Jack London State Historic Park! An evening at Transcendence offers a one-of-a-kind experience: first-class entertainment surrounded by the lush scenery. Experience Broad-way Under the Stars in Wine Country, with timeless music memories, forever friendships, and the bright lights of Broadway!
Transcendence Theater is looking for wineries interested in hosting their wine club or guests at one of their performances this spring/summer. Details are in the link below.
Email Mo McElroy if you are interested.
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The 45th Annual Monterey Wine Festival |
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| June 3 & 4, 2023 5500 Attendees
Wine Road members save $200 on their registration.
Questions: Chris Cannard 360-693-6023
Saturday, is many peoples favorite with the West Coast Chowder Celebration serving up samples of the Chefs best efforts. “Only professional chefs are allowed to be involved” and the results are stunning.
Sunday caps off a great weekend with the Kings of Calamari and the Masters of Mussels providing another super pairing opportunity with great wines.
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We are so excited to see members taking advantage of this new program!
Hosting / Tasting / Sharing
#sipsonoma #wineroadlife
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| This is a great opportunity for you to connect with other wineries...we're making it easy! |
Wine Road Networking...meet your neighboring wineries, connect with your peers, partner and refer.
Our new networking program is designed to make it easier than ever for you and your staff to get out there, taste at other wineries, share your referral cards (and a bottle of wine) and make connections that will help you provide a better experience for your guests.
It's easy - SIGN-UP HERE, to host, or go out and taste. Then remember...sharing is caring :-)
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| Congratulations to our lodging partner, Safari West on the birth of their White Baby Rhino.
The calf was born on Sunday, April 2nd at 5:30pm PST. In a statement they said "they feel fortunate and honored to contribute to the growth of global rhino populations and aid in the conservation of this magnificent protected species".
It's not everyday I get to share this kind of news :-) |
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MORE Press - PART 1 of a 4 part series for FAB California featuring several Wine Road members: Fabulous Eco-Winemakers Part 1 Part 2 will be out April 11, Part 3 will be April 18, and Part 4 will be out April 25. Cheers, friends!
Please be sure to click and share – should these get enough views, they will go into Newsbreak and aggregate nationally as well as be featured in the newsletter, which has another 100,000 subscribers. SO SHARE, CLICK, SHARE...repeat.
Also Fab. CA has their new Spring Wine Recommendations, thanks to Alison Ballin. She included several members: Kendall-Jackson, Bricoleur, Jordan, Capo Creek, Lynmar Estate and Wiilliamson Wines.
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Thank you to our partners for their financial support.
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Ron Rubin Winery has financially supported our Wine Road Podcast for the second year - covering all costs associated with producing the show. Without that support we would not have been able to continue. Thank you!
Our show was just listed as #3 in the Top 70 Wine Podcasts.
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beth@wineroad.com | Healdsburg, CA 95448 US
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