Hello Colleague,

Drawing inspiration from the iconic NYU Violet and the city streets we call home, our visual expression is immediately recognizable and distinguishes us from other institutions. It evokes our community’s connections and collaborations, the intersection of ideas on our campuses, and our endless drive for exploration. What’s more, it is flexible enough for anyone at the University to use. Start by exploring the elements of our visual expression and the city grid graphic usage guide. Then check out our creative brief template, which can be used as a guide for larger designed projects.

In case you missed it: In previous parts of NYU Brand Basics, we covered the NYU brand essence, personality, and audience personas; templates and logos; the NYU voice and tone; and content strategy.